A. Waleed Rashid
waleed.rashid@gmail.com
@waleedrashid
Education:
University of California, Berkeley C/O 2003 Bachelors: Economics Minor: Business
California State University, East Bay (Hayward) C/O 2006 Masters: Economics
Relevant Studies:
● Salesmanship ● Business Communication ● Marketing ● International Finance ● Real Estate Finance ● Econometrics ● Financial and Managerial Accounting ● Advanced Statistics ● Economic Development ● Money and Banking ● Advanced Microeconomics ● Labor Development ● Advanced Macroeconomics ●
Work Experience:
Sr. SEO Project Manager TheSearchAgency Santa Monica 2008 - Present
● Researched and developed Internet Marketing strategies for an International Portfolio of SEO Clients
● Managed over a Dozen Tier 1 clients' technical website development, content procurement and organic promotion etc.
● Implemented Search Engine Optimization (SEO) strategies to improve performance of websites, for increased traffic
● Optimized websites and landing pages as conversion specialist to maximize goal-achievement
● Managed day-to-day relationship with clients & internal team of SEO experts
● Keep current on the latest trends in the search marketing industry
SEM/SEO Strategist eForceMedia Santa Monica 6/2008
● Responsible for the company’s search engine optimization initiatives across 35 CPC Platforms.
● Execute company’s search engine marketing/optimization methodology and responsible for hitting stated revenue and ROI goals utilizing pay-per-click, paid inclusion, Contextual and traditional SEO methods.
● Responsible for generating company profits through various search engine placements with multiple products and services.
● Manage all third-party paid search engine media and provider relationships.
● Profile SEO Service Providers & develop content and procedures for SEO optimization and keyword ranking.
● Perform Market Research & testing to ensure eForce properties and practices are competitive and up to date.
● As Business Development/Sales team was phased out, cold-calling, prospecting and deal-structuring responsibilities were handed down to my team. Wherein we closed a dozen new advertisers on our post-transactional adspace and continued upselling existing advertisers within the new adspace. Accounting for almost $30K in new monthly revenues.
● P&L responsibility of the Customer Acquisition vertical for over $100K in daily revenue derived from pay-for-performance media. Marketing design & promotion for top-tier US brands provided across multiple online/offline mediums including Email, Promotional/Incentive, Paid Search/PPC, Media, Natural/Organic search and outbound call-centers.
● Brainstorm, plan, resource and execute new marketing tests and concepts. Formulate best practices and constantly optimize online properties for maximum conversion and consumer lifetime value. Work closely with distribution channel to manage affiliates to performance metrics, as defined by upper management and client expectations.
● Business liaison between technical, legal and marketing resources. Managed design & engineering resources for the purpose of delivering high quality customer acquisitions to over a dozen blue-chip companies including Time Inc., Blockbuster, Netflix, Columbia House DVD & more. Day-to-day advertiser relations/account management and maintenance of strict legal compliance throughout product development & distribution network on behalf of all clients.
● Initially hired as one of two CMs during early development of the PPC Team managing approximately 50 campaigns across Google Adwords, Yahoo Search Marketing, & the MSN AdCenter. Monthly revenues in our business unit, the organizations lowest, were derived from a single client/vertical; online education.
● Grew team to a dozen CMs managing portfolios of 100+ campaigns per engine, coverage had expanded to multiple 2nd Tier Engines and I was directly involved in negotiating an exclusive deal with Verizon Superpages. The new portfolios consisted of new verticals, contextual (Content/AdSense) and geotargeted (Local) campaigns. Instrumental in developing an in-house API-based bid management tool.
● Personally responsible for due diligence, structure and execution of successful campaigns for the following new verticals: Health, Business-to-Business, Private & Campus Schools. Increased non-education revenues from 3% to almost 27% of the book of business over a fifteen month period and expanded revenue-generating keyword sets by almost 5X.
● Inside Sales Representative within Intel-Authorized Computer Component Distributor, I prospected, pitched, and developed relationships with IT and Value-Added Resellers, particularly the Wireless communications and Server Industries. Actively managed over 100 accounts independently and with minimal supervision.
● By assisting clients in developing long-term inventory-management strategies, we helped them optimize cash-flow and were commended for helping to achieve measurable improvements in EBITDA. Clients receiving supply-chain implementation consulting services included resellers from “mom-n-pop” shops to Fortune 500 retailers such as RadioShack.
● Rewarded the “New Hire Appreciation” prize for transitioning a record number of trade show leads to new purchasing customers. Promoted to larger accounts within 3 months, and placed in charge of Mid-West and Canadian territories, while servicing as internal support to outbound sales team.
Associations:
International aid organization targeted at re-developing the rural sectors of Afghanistan, from a spiritual, economic, and social standpoint. Pending non-profit status within the United States, funds have been gathered thus far for the development of a masjid, school campus and social center in the Parwan Province of Bagram Airbase, North of Kabul. Plans include the development of an industrial complex, aimed at employing local community members and a vocational training facility.
Debt Settlement Solutions - Financial consulting firm that aided its clients in settling out of non-secured debt and gaining assets. Started by some friends and I, we were able to secure first-round venture-capital funding, establish an office, hire a team of four Financial Consultants and build-out a client database.
Responsibilities included strategic development, project management & vendor relationship management. Established internal processes for marketing, accounting and management of $20K/month marketing budget. Involved in hiring, interviewed candidates for employment and supervised training as primer for an HR department.
Auto-brokerage business, where used cars were refurbished to market value and resold via newspaper, Internet and personal advertising. Interaction with vendors and customers. Profitable with two employees, since inception.
Technical Knowledge:
Fully Trained: All Windows OS, MS Office, Hyperion (Brio), Photoshop, Serena (Teamtrack), BidRank, Adwords, Yahoo Search Marketing, Microsoft AdCenter, Google Analytics, WebTrends, CoreMetrics, Sharepoint
Proficiency: HTML, JavaScript, Scheme, SQL, FTP, HTTPS, McGambit, ACT!, JDEdwards, Salesforce.com, FileMaker, WebSideStory, , WebMasters Tools,
Languages: Fluency in Arabic, Persian (Dari/Farsi) and working knowledge in French and Spanish
Available Upon Request
