Specialist Areas:

eCommerce, Business Development, Sales B2B/B2C, Enterprise Account Management, Customer/User Experience Evaluation, Sales Consulting, Client Relations, Internet Marketing, Sales Fulfillment, Website Development, Lead Conversion Optimization, Pricing Analysts, CRM Development, Product Script Alignment, Sales Training, Workflow, Partner/Dealer Development, Product/Service Launch, Program Support/Management, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website Traffic Development/Management, Competition SEO, Web 2.0.       

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

National Positions Inc., Agoura Hills, CA.                                                                               2009 - Current

 Trilogy Enterprises Inc., Austin, TX. (Consultant/Contractor)                                                  02/07 - 01/09

Trilogy is a global entrepreneurial company with a vast portfolio of enterprise software and services in established and startup businesses for Automotive, Telecommunications, and other industries. Trilogy operates on the notion of “Business Value, Guaranteed”. Where the clients do not pay until receives the promised business value.

Liaison to Enterprise Groups and Dealers – Trilogy SmartLeads

·        New product introduction and expansion of a Enterprise Automotive Lead Scoring service program to public and private Business Accounts.  

·        Raised product awareness & usage through direct sales, networking, e-presentations, viral- marketing, direct-mail, email campaigns, and conferences.

·        Relationship building and sales to large enterprises accounts, independent businesses, and end-users for long-term usage, referrals, recommendations, escalate businesses and growth.    

·        Consulted clients on proper usage of a product to ensure Business Value is realized in maximized sales at most efficient costs.  

·        Developed innovative uses of Lead Scoring outputs from first hand analysts and users feedback.  

·        Assisted in the Product Positioning and Business Development of Trilogy’s startup program.

Highlights and Achievements:

–        Contributed to over 2 millions sales lead processed as of 12/08.

–        SmartLeads is a current Trilogy enterprise service to Lead Generators, Lead Buyers, CRM Co’s, OEM’s, Auto Groups, and Retails Dealers.

eCommerce Development – AutoNationDirect.com / CarBuy.com

·        Recruited into an eCommerce pilot team to develop a complete online retail channel to gain market share, expand market radius, reduce sales costs, increase conversion, & grow unit margin.

  ·        Accountable for daily sales actvities, implementation of strategies, website development, competitive

        analysis, partner development, brainstorm solutions, continuous improvement. 

·        Executed innovative sales-marketing strategies to capture untapped opportunities that eased barriers for clients to buy truly online.  

·        Analyzed and implemented a Customer Experience (CE) where every “Touch Points” from websites to final delivery are Client-Sensitive, yet Sales Focused.

·        Worked directly with Directors, Executives internally and business clients to achieve goals.

Highlights and Achievements:

–        Lead Contributor to workflow/word-track manual to online retailing, “Path to CarBuying”.

–        Generated over 65% of team achieved goal of 10.4% 3^rd party lead to sales conversion with 65+ mile radius, (Internet to in-home delivery transactions), 4/08.

–        AutoNationDirect.com pilot taken on as an AN corporate program in Q1 and re-launched Q3 08’.

–        CarBuy.com is a current Trilogy service offering to OEM’s and dealer groups internationally.  

CarsDirect.com, an Internet Brands Company(Nasdaq: INET), El Segundo, CA             9/99 - 02/07 

CarsDirect, an IdeaLab startup that pioneered the concept of online car buying by being the first to sell vehicles online directly to consumers at a fixed up-front low price. Joined this innovative company in very early stage and part of its significant growth period. It is now the only leading online automotive vertical with a direct-sales model.    

      Sr. Sales and Acquisitions Specialist 

·        Executed online direct and channel sales of multi-makes and aftermarket products nationally wholly via Internet, call center base from lead to final delivery.    

·        Catered market-specific eCommerce transactions that yielded highest profits, volume, conversion & CSI.  

·        Established, built, maintained relationships with channel sales accounts across the US.  

·        Projected monthly sales performance in-line with overall company goals. Managed per trans P/L.  

·        Aligned with Dealer Relations team to establish, develop and grow franchised channel partners (Dealer Database) in new and growing markets to drive revenue with higher CSI.        

·        Provided a direct link to management team in ways to improve daily operations; lead generations, lead executions, CRM development, sales processes, final deliveries and continuous improvement.

·        Negotiated pricing agreement based on historic sales volume, available inventory, product mix/push, & web-front pricing competitiveness. Reported to pricing team management.  

Highlights and Achievements:

–        Lifetime Sales Volume Record Holder, 2866 units, (est. over $60 millions in online sales)

–        Top 10% Customer Satisfaction Index from 2002 to 2007 out of up to 80 associates

–        Yearly’s 10% + Lead to Sales Conversion with no scrubbing nor scoring.

–        Record holder for highest number of finance product attachments in one month.        

EDUCATION

Project Coordinator                                                                                                                    

Part of a select team of college students to research, plan, and implement an off-line marketing-promotion campaign for GM’s Saturn Division to increase awareness, perceptions, product knowledge,  no haggle buying experience, and local retailers.

Highlights and Achievements:

–        Increased awareness for Saturn cars and local Saturn retailer by 26%.

–        Generated over 332 prospective sales leads.

RECOMMENDATIONS

“Tony is an extremely dedicated and innovative deal maker. He is a go-getter and full of passion for the job that he does.” May 18, 2009 Ben Cohen , Executive Director , Trilogy managed Tony indirectly at Trilogy  

“Tony was one of our first hires in building a new automotive Internet company, and to this day he remains among the finest. Infectious enthusiasm, unwavering effort and optimism, and an ability to consistently deliver even in the most trying of circumstances. Tony is a great salesman and an even better person.” January 7, 2009 Scott Brighton , President , Trilogy managed Tony indirectly at Trilogy, Inc.  

“Tony has a passion for life. Meeting and working with Tony inspires everyone around him to be the best they can be. I can truly say that he has changed my life in a positive way and would make a great addition to any sales team. Tony brought to our team a depth of knowledge and experience about eCommerce that allowed us to achieve unparallel goals. Tony everyday gave his all to exceed expectations of his fellow employees and his customers.” July 10, 2008 John Gottschalk , Director of Sales & Finance Operations , Trilogy
managed Tony at Trilogy Inc.  

“I work with Tony has Trilogy rolled out it SmartLeads program. The program was innovative and new for our clients. Tony's passion and dedication to excellence moved the sales effort from early adopters to mainstream.” January 14, 2009 David Bailey , President , DecisionLinks managed Tony indirectly at Trilogy, Inc.  

“I had the opportunity to work with Tony at Trilogy and he proved to be an outstanding part of our automotive dealer sales team. Tony is innovative, hard-working and operates with the highest level of professionalism.” January 6, 2009 Todd Brooks , General Manager - SmartLeads , Trilogy
managed Tony at Trilogy, Inc.  

“Tony Ly is a fantastic teammate, and an accomplished sales professional. His tenacity is matched only by his desire for total customer satisfaction. He is always willing to share his wisdom, and eager to learn from others. Most of all, Tony makes the workplace fun. He would be a great addition to any team.” June 18, 2008 Bill Playford , Automotive eCommerce Consultant , Trilogy, Inc worked directly with Tony at Trilogy Inc.  

“Tony is a smart and enthusiastic marketing manager. He works with tremendous creativity, and helps find ways to succeed in difficult economic conditions. His out of the box thinking is amazing and so is his boundless energy. He is also very good with people, striking up rapport and making connections adding to the formidable network he already has. Tony Ly is a great guy to do business with, to have in your team and a great human being to interact with.” January 12, 2009 Ajay Ohri , Chief Imagination Officer , Virtua-Analytics.com was a consultant or contractor to Tony at Trilogy, Inc.  

“Tony is very knowledgeable in the Automotive field. I highly recommend him and it was a pleasure to have worked with him.” January 14, 2009 Top qualities: Personable , Expert , High Integrity Samone Kopca , BDC/Internet Mgr , Front Range Honda was with another company when working with Tony at Trilogy, Inc.  

"Tony constantly was the top Sales Executive year after year. His desire to be the best, attention to detail and self-improvement was bar none head over heels over his peers." Marc Brown , Director of Sales , CarDirect.com managed Tony directly at CarDirect.com.  

“Tony has a very planned way of doing things. He properly plans his work, creates space for exceptions and executes it in the perfect way. Honesty and sincerity are his key strengths. He is a great team player. He very well knows that the whole team has to do well to get results and thus helps his colleagues in all possible ways. I recommend him highly.” January 5, 2009 Shankar Das , P2 Analyst , Trilogy SmartLeads worked with Tony at Trilogy, Inc.  

“Tony was always on top when he worked for me. He was the guy that everyone competed against if they wanted to be number one. He is incredibly driven and focused. Excellent work ethic! He also has an understanding of consumer behavior and customer service that most people never achieve in their careers. I never saw myself so much as "Tony's boss". I always felt more like a peer on his support staff. He's a passionate individual with a love for life and a true loyalty to his close friends and colleagues. I'd gladly work with (or even for) Tony in a heartbeat!” August 20, 2009Noel Graham, Sales Manager, CarsDirect.com / InternetBrands.com managed Tony at CarsDirect.com, an Internet Brands Company (NASDAQ: INET)