Tim Hoogasian

• Led strategic planning and competitive analysis for DB application code upgrade and migration sales and services opportunities; targeted LOB requirements and risk mitigation for mission-critical server/client applications.
• Researched opportunities, sales readiness and integrator partner capability; developed comprehensive plan to drive product and service revenue by field sales and integrator partner channels, and conducted partner training.

• Managed technical and business issues in 4 major projects for IT and Retail customers such as Sun Labs and Longs Drugs; projects ranged up to $5M budget and 10 engineers. 
• Engaged with customers to refine business requirements and user scenarios; re-architect site design; integrate + virtualize server, storage, and database infrastructure; and tune custom high-performance software applications.
• Drove business and functional scoping for port effort of Mirada’s grid-enabled SOA engine, enabling dynamic web application response to changing customer business requirements.
• Developed best practices guides, and upgraded Mirada's quality-assurance process description.

• Initiated and signed 2 strategic alliances in 4 months, with enterprise partners Oracle and Network Appliance. Developed and certified top-tier database server solutions, enabling $500M revenue potential in new markets.
• Led inter-corporate teams driving first-ever Linux systems certifications with Oracle clustered databases (OPS, RAC) and Oracle Financials, on NAS storage.
• As subject matter expert, won deals by blending value across channel in marketing, field sales and consulting.
• Developed BRDs/MRDs, joint product roadmaps, and go-to-market plans; created readiness tools for field sales and consulting teams; and crafted and presented briefing materials and processes to partners and customers.

• Identified undiscovered revenue opportunities; initiated 6 new datacenter-oriented product lines to meet market need. Developed MRDs and PRDs, product roadmaps, go-to-market plans and field readiness tools.
• Guided Professional Services datacenter site evaluations, and system / network / database rollouts; led training for global sales and professional services staff, covering datacenter integration and database platform challenges
• Launched and guided certification and readiness efforts, working with Oracle to resolve technical and business issues across multiple server and application lines. Commended by VA Linux and Oracle engineering directors.

• Launched 9 new products targeted to existing, prospect and NDA accounts; managed global field sales training and Executive Customer Briefings.
• Established the first procedural framework to develop product demonstrations for Desktop Solutions division.
• Collaborated with solution partners, product management and field to integrate products to meet client needs.
• Managed IT press community, and product review publications.

• Shepherded 5 high-profile beta clients for technology guidance, training and problem resolution; clients became key Oracle press and event references.
• Managed CNN “CustomNews” website implementation project, enabling Comdex launch effort for Sr. Executives.
• Consulted to academic and worldwide IT protocol standards bodies (e.g.: MIT, W3C, ISOC, and CommerceNet). 
• Established first internet presence and security for division, enabling partner development and field marketing.
• Served as a key channel into engineering team, and broader company. Established mechanisms for collecting and documenting customer issues for collaboration and fast-track resolution with engineering, marketing and sales.

• Supported senior executives’ public engagements with product launches, and thought-leader presentation visits.
• Managed a broad range of product launch tactics (event project management, support, and demo development).
• Planned and drove global multi-city launch efforts, and customer education and field marketing/sales training.