Sample Resumes
Sample Online Advertising Resume Executive from MTV
Career Summary
Results oriented and entrepreneurial minded executive with more than 7 years of sales, operations, marketing, business development, and management experience. Expert closer with an understanding of and a passion for all methods of online advertising. Consistent track record of skillful relationship building and a proven ability to successfully identify and capture market opportunities that will drive revenue growth.
Professional Experience
Founder September 2006 to Present
Big Shiny Media LLC, Los Angeles, CA
Big Shiny Media is an internet consultancy specializing in ad sales representation, affiliate marketing, ad brokering, and media planning and buying.
Manage ad sales and ad operations for leading online multi-player game site.
Developed and deployed direct marketing strategy for online herbal product resulting in immediate sales increase of 25% in first month and an overall drop in CPA of 25%.
Managed $600,000 online marketing budget for large multi-brand international advertiser over the course of 6 months with focus on CPA, CPC and CPM based advertising.
Consulted with several leading B2B and B2C sites on how to monetize current traffic base, build ancillary revenue streams and how to implement and utilize new media products and services including social networking, video players and distribution networks.
Head of Publishing and Online Media January 2006 to September 2006
Digital Agency Group, Los Angeles, CA
Digital Agency Group is a full service interactive agency, entertainment and publishing company that produces web sites, provides ad sales/marketing representation and all around internet consultation.
Responsible for initial construction and launch of four destination sites within Digital Agency Group’s publishing network as well as the setup and management of ad operations, revenue models, financials, forecasting and ad sales.
Hired, trained and managed a team of four employees.
Worked with leading college print publication to publish and monetize their content online.
Managed viral and paid ad campaigns for clients such as Los Angeles Lakers and Mini-Mates.
Collaborated with company CEO on presentations and pitches to high ranking executives at companies such as Vivendi Games, Cinema Now and MGM Studios.
Founder November 2003 to January 2006
launchmedia:online, Los Angeles, CA
launchmedia:online was an online media agency with a focus on ad sales representation, ad brokering, direct marketing and media buying. Merged operations with digital development and entertainment company Digital Agency Group in January 2006 to create a full service interactive media company.
Started company with no outside funding and generated 75 to 85% of the company’s $1,500,000 in revenues within first year as well as the $2,500,000 in year two revenue and $3,000,000 in year 3 revenue.
Generated over $750,000 in revenue during 15 month contract as outsourced ad salesperson for top ranked skill game site iwin.com
Consistently booked over $100,000 per month in ad brokering deals for partner publishers.
Booked and managed over $1,000,000 in online marketing campaigns for agency clients.
Helped launch, manage and sell Launch Media Direct, a Direct Track driven affiliate network, and Lauch Media Ad Network, a Falk driven ad network, which ,combined, earned over $100,000 in monthly gross revenue.
Account Manager January 2000 to November 2003
iWin/Uproar/Vivendi Universal Net/Vendare Group, Los Angeles, CA
iWin.com was a Top 100 Media Metrix casual games, sweepstakes and lottery site. In July 2000 iWin.com was acquired by the online entertainment site Uproar.com, in February 2001 by Vivendi Universal’s online game division, Flipside Network, than again in July 2003 by online direct marketing and database marketing company Vendare Group.
Sold a variety of advertising products such as custom sponsorships, text based ads, CPM, CPC and CPA priced display banners
Top company salesperson in 2002 with over $1.25 million in revenue generated and one of top three in 2001 with over $1.5 million in revenue generated
Number one generator of new business for 2 years running
Actively pursued new advertisers through cold calling and communicated with current and past clients so as to develop and cultivate long and profitable relationships
Prepared client sales proposals and specialized custom cross-sell promotion presentations
Communicated and worked with finance, traffic, creative, legal and all levels of management to ensure proper handling of all advertiser insertion orders and payments from start to finish
Managed and serviced active accounts in regards to account delivery, revenue pacing, optimization, marketing strategies and giving client feedback to management
Communicated and helped implement new ideas with management and production teams on how to generate revenue through advertising products and how to implement new and efficient infrastructure technologies
Business Affairs Coordinator January 1999 to January 2000
20th Century Fox Television, Los Angeles, CA
20th Century Fox Television is the producer and distributor of first-run programming for network television.
Created internal metrics to support the development of reliable reporting to track event activity and performance against department goals
Developed and maintained professional communication with agents, managers, attorneys and talent, insuring streamlined communication between departments
Composed deal memos and initiated paperwork necessary for payment and reimbursement on all episodic scripts and other show related expenses
Technical Skills
Computer literate in multiple operating, CRM and software applications; Microsoft Office, Zedo, Falk, Direct Track, DART DoubleClick, Open Ad Stream, Salesforce, @Plan, Nielsen Net Ratings, AdRelevance, Media Metrix, Dreamweaver, Adobe Photoshop and Visio.
Education and Training
UNIVERSITY OF ARIZONA, Tucson, AZ
B.A. Degree in Political Science, Minor in Sociology
DEI Sales Training (2002)
References Available Upon Request