Sample Resumes

Sample Online Advertising Resume

 

Summary of Qualifications

Significant experience as a senior executive with a concentration in advertising sales for national media companies and affiliates.  Responsible for developing and maintaining business relationships and supervising and training sales and administrative personnel.

Professional Experience

Viacom/MTV Networks                                                                                    2003-2007
V.P. Western Regional Ad Sales                                                              Santa Monica, CA

Ÿ  Increased West Coast  revenue by an average of 18% each year (2004 through 2007), while responsible for a 14 member team of sales personnel.  Team generated over $56 million in West Coast revenue.

Ÿ  Established brand loyalty among client specific market categories such as entertainment, automotive, packaged goods, new media brands and financial services.

Ÿ  Supervised development of over 15% of new advertising business for the Nick at Nite and TV Land brands.

Ÿ  Maintained and developed relationships at leading media companies to increase online revenue.  Clients for online revenue included Disney, DreamWorks, Paramount Pictures/ Home Video, Kia Motors, Ubisoft, EA Sports, Target Stores, Lions Gate Films.

Ÿ  Developed marketing initiatives, including product placement, integrated marketing programs, online promotions, and product specific integration.

Bravo/Independent Film Channel                                                                    1999-2003
V.P. Western Regional Ad Sales                                                              Santa Monica, CA

Ÿ  Established the Western regional office of Bravo, including (i) hiring and supervision of office staff, account executives, planners and assistants; and (ii) management of all ad sales functions, marketing initiatives, programming, and sales personnel.  Office was recognized as the top regional office for exceeding budget goals for three consecutive years. 

Ÿ  Increased new advertising revenue in the Western region by over 25% each year.

Paxson Communications                                                                                   1997-1999
Director of Sales/General Sales Manager                                              Los Angeles, CA

Ÿ  Assisted general manager in all recruiting, training, and management of the Paxson Television Network in Los Angeles.

Ÿ  Exceeded sales budget targets  during first year of network launch.

Ÿ  Supervised sales and support staff of over 20 people.

Interep Radio, McGavern Guild Radio                                                            1992-1997
V.P. Client Services                                                                                    Los Angeles, CA

Ÿ  Supervised all sales and customer relations for the western states.

Ÿ  Marketed and sold advertising for over 400 radio stations.

Ÿ  Managed a staff of 12 sales personnel and administrative staff.

Fred Sands Realtors, Inc.                                                                                   1985-1992
Sales Associate-Residential Division                                                        Brentwood, CA

Ÿ  Generated residential and commercial real estate sales transactions in excess of $57 million in 18 months; sales placed in top tier of sales agents company-wide.

Ÿ  Received numerous sales achievement awards; recognized in articles published in several Los Angeles and San Fernando Valley newspapers.

EDUCATION

B.A., Communications, 1986, California State University, Northridge

Marketing Trends Management Program, 1994, Harvard Business School

COMMUNITY ACTIVITIES

Member of City of Hope: 1993-present

Volunteer at Make A Wish Foundation: 1995 -2004