Sample Director of Marketing Communications Cover Letter

 I am forwarding my resume in response to a job posting for a Director of Marketing Communications.

 

For the past 10 years, I have held executive positions in the areas of

ebusiness, marketing, brand and product management for Fortune 500

companies. I have a successful history in developing end-to-end business

strategies and leading their implementation including developing the

concept, defining comprehensive requirements (operations, technical,

marketing, sales), developing and executing a well defined project plan,

and launching marketing/advertising campaigns. I have a proven track record

in executing large and complicated projects with clear-cut financial

results.        

 

Most recently, I directed eBusiness/eCommerce efforts for a GE Capital

company where I lead the development of a front-end web enabled order

management system for a proprietary B2B software application. Prior to GE,

I was a Vice President at Great Western Bank ($50 billion dollar in assets)

and Washington Mutual (over $90 billion in assets) where I created the

overall product line, brand and marketing strategy for a new business

banking line of products which generated $3MM in new fee income and a 55%

increase in account growth in the first year. Thereafter, I created a new

credit card product line, brand and marketing plan for the bank resulting

in a 650% increase in sustainable quarterly fee income and a 38% increase

in new accounts. I also initiated and lead their electronic banking

strategy.

 

I would like to have the opportunity to speak with someone further about my

background. I feel confident I can contribute immediately to your

continuing success in a marketplace that requires unceasing commitment,

energy, and enthusiasm on the part of its management team. At your

convenience, I can be reached at ( ). 

 

Thank you and I look forward to talking to you.

 

Best Regards,