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RODOLFO W. PAREDES

Tel.


 

Looking for a position in which my Technical formation, Marketing knowledge and Business experience could be utilized at best.

SUMMARY


 

Reliable senior executive with a broad culture and long professional experience in company Management in the Automotive, Construction Equipment and Machinery sectors, with emphasis in Marketing, Sales and Business Development. Solid personal relations in the business and official circles in several countries of Latin America.


 

- Special Skills:

  • Fast learner, results oriented and capable to develop a fully coordinated activity as well as capable to work independently with little supervision.

  • Strong interpersonal skills and the ability to develop and foster internal and external business relationships.

  • Good skills in prospecting and follow up of customers.

  • Capable of developing close relationships with distributors and customers.

  • Strong ability to manage customer issues and facilitate resolutions.

  • Long experience in Market Research / Analysis, elaboration, execution and/or supervision of Marketing Plans and Action Programs and Sales Force Training.


 

Education


 

ESAN - Escuela de Administración de Negocios para Graduados, Lima – Peru

  • Graduate Diploma in Marketing


 

Missouri School of Mines, Rolla, MO

Wesleyan University, Middletown, CT

Universidad Nacional Mayor de San Marcos, Lima, Peru

  • Mining Geology (B.S.)


 

EMPLOYMENT HISTORY


 

MARKETING AND SALES MANAGER

Tradexport (USA), Inc., Miami, FL

(Marketing and Procurement Services - Exports to Latin America - Used Construction and Mining Equipment / Automobiles, Trucks and Buses / Generator Sets / Parts Original Remanufactured Obsolete)


 

Mar 2007 – Mar 2008 / Oct 2008 – Present

  • Identification of Prospective Customers

  • Location of related equipment and pertaining sales promotion

  • Development of close relationship with customers and suppliers

  • Intensive communication, research and follow up via internet and telephone

First Technology, Inc., Miami, FL

(Export Management, Procurement of Industrial Supplies, Machinery Wholesalers for Latin America)


 

Mar 2008 – Sep 2008

  • Hired to attain new lines of business for expansion of the company’s commercial activity

  • Carried related Market Research and Analysis

  • Negotiated Representation and Distribution contracts

  • Redesigned the company’s Marketing infrastructure

  • Established Dealers Network for development of new markets, Latin America and the Caribbean.


 

MARKETING MANAGER, LATIN AMERICA

Champion Motors of America, Inc., Miami, FL

(Marketing worldwide of Trucks, Buses and Construction Equipment of Chinese manufacture)


 

Apr 2006 – Feb 2007

  • Reorganized the company Marketing infrastructure

  • Carried pertaining Market Investigation and Analysis

  • Developed new markets and established a Dealers Network

  • Elaboration, supervision and execution of related Marketing Plans.

  • Conducted a successful Sales and Marketing activity. Sales volume $2.2M.


 

SALES AND MARKETING EXECUTIVE

Miami Lincoln Mercury, Miami, FL

(Automotive Dealership of the Holman Group of companies)


 

Mar 2005 – Mar 2006

  • Completed pertaining Ford Motor Co. Training Program - Achieved 97% in Training Class Test/Exam

  • Certified Sales Consultant - Certified Internet Manager

  • Prospecting, identification and follow up of customers

  • Accomplished a successful sales activity. Nominated Employee of the Quarter.


 

MARKETING AND SALES MANAGER

Incatrak S.A.C. / Diesel Peruana S.A., Lima, Peru

(Sales and rentals of Construction Equipment, Diesel Engines and Generator Sets, Trucks and Buses -

Volvo VCE, Volvo Penta, Perkins/MODASA – Volvo Cars. Marketing nationwide of imported light

Construction Machinery. Sales of used vehicles. Marketing nationwide of Perkins Parts. Service Workshop)


 

1987 – 2004

  • Established and implemented the company

  • Attained the lines of business for the company’s commercial activity

  • Promoted an association of independent equipment operators to work rentals as a group.

  • Developed company annual sales up to $2M


 

MARKET PLANNING MANAGER, Peru and Andean Countries

Volvo Peru S.A, Lima, Peru

1985 – 1986

  • Market Investigation and Analysis

  • Elaboration and Supervision of the Marketing Plans and related Action Programs for the company’s lines of business (Trucks, Buses, Automobiles, Diesel Engines and Gen Sets, Construction Equipment, Parts and Service)

  • Company sales volume $60M/year

  • Training of sales force of all Volvo divisions including Dealers’.


 

MARKETING MANAGER, Machinery Division (Volvo BM, Volvo Penta), Peru and Andean Countries

Volvo Peru S.A, Lima, Peru

1977 –1984

  • Reorganized and trained the sales force and established the domestic Dealer’s network with results of a substantial improvement in market share (second in the country)

  • Marketing Andean Countries. Organized exports of locally assembled products.

  • Led sales to have the Division become the most profitable one in the company.

BUSINESS PROMOTION / MINING PROJECTS MANAGER

Marubeni Corporation, Lima, Peru

(Multinational Japanese trading company with presence in 85 countries)

1973 – 1977

  • Coordinated the identification and development of Mining Projects and supply of Mining Equipment

  • Participated in the Mina Madrigal, Mina Aguila and Monte Rojo Mining Projects

  • Developed intense activity in international trading of metals and minerals to a volume of $20M in a year.


 

Personal


 

  • Industry experience:

Retail / Import / Export

Wholesale / Distribution / Dealers Development

Automotive, Construction / Mining Equipment

  • Functional Role:

Marketing, Sales & Business Development, Management

(Strategic Planning / Dealers Development / Sales Promotion)

  • Languages:

Fluent English / Spanish. Basics of Portuguese and French

  • Hobbies:

Amateur archaeologist. Reading. Trekking / Jogging