RUDY DE WULF

1632 Bonita Bluff Ct.  Ruskin, FL 33570

E-mail: rdewulf55@hotmail.com  Phone: (941) 447-7923

VICE PRESIDENT OF GLOBAL SALES

Instrumental in generating nearly $1 billion in sales during career.

Multi-lingual GLOBAL SALES EXECUTIVE providing 20+ years of sales and management accomplishments attained through activities in six continents. Developed expertise in global sales management (B2B and B2C), multi-million dollar contract negotiations, and international client and prospect relationship building. Successful in establishing new international sales teams (Japan, UK, Africa, The Philippines), leading global teams (Asia, Pacific Rim, Europe, Africa), and turning around troubled sales groups. Notable Career Information:

CAREER QUALIFICATIONS

Global B2B and B2C Sales  Global Account Management  Customer Relationship Management

Sales Pipeline Development  Global Sales Team Leadership Global Marketing Strategies

Global Business Development  Multi-Million Dollar Contract Negotiations

Key Account Management • Customer Acquisition • New Market Development • New Product Launches • Product Turnarounds • Market Turnarounds • Sales Team Recruiting and Management • C-Level Negotiations and Relationships • Annual Sales Growth • Strategic Sales Planning and Forecasting • Product Management

New Business Development • General Business Management • Profit and Loss Management • Pricing Strategies

SALES EXECUTIVE HISTORY

SHEPHERD SYSTEMS – Bradenton, FL 2003 to October 2008

20 year old company is the world premier provider of Business Intelligence and technology travel solutions and services to the airline and travel industry. Two main lines of business include a leading Internet-based (ASP) BI solution and outsourced data processing services handling over 500 million transactions each month. Shepherd Systems is part of the Travelport group, $4.6 billion company with presence in 145 countries.

VICE PRESIDENT, SALES AND CUSTOMER SERVICES

Staff: 6 Direct Reports in the US, UK, Japan, and Singapore – Director of Customer Services, Director of Business Development Asia/Pacific, Director of Business Development EMEA, Director of Business Development Americas, Sales Analyst, and Vice President of Product Innovation; 8 Indirect Reports – Product Managers, Market Strategists, Customer Service Managers

Challenged to reenergize and refocus the sales team, rapidly create a presence in international markets, reengineer the product team and a specific suite of technology products, and design aggressive sales plans to push annual sales for business intelligence systems and services used by 40+ airlines and eight global travel agencies.

Member of the Travelport Airline Solutions Division in charge of global sales force leadership, global business development, product innovation, customer acquisition and relationships, C-level contract negotiations, new product launches, corporate growth strategies, and global customer support management.

• Utilized extensive career in the airlines industry to develop an unprecedented “lite” business intelligence solution in the first six months. Highly involved in sales and business development initiatives which has triggered $2 million in revenue each year since 2003. Huge success was viewed as a serious threat to competitors who rushed to develop a competitive product.

• Led team that doubled annual sales in four years, and drove EBIDTA to grow by more than 400% for Shepherd Systems, a privately held, multi-million dollar company.

• Convinced Etidhad Airways executives to realize the value of a new technology product, and persuaded them to contribute to the funding of product before it was actually developed. Total contract value represents more than $5 million.

• Leveraged sales and customer management expertise to capture major accounts from competition and drive annual sales. Persuaded executives at major companies to move business to Shepherd Systems; customers included Delta, Continental Airlines, Qatar Airways, and Cathay Pacific. Executed strategies to pursue sales opportunities with other companies such as Japan Airlines, EVA Air, Eurostar, and Rossiya Airlines.

• Negotiated terms of an exclusive marketing agreement after forming a strategic business partnership with C&S Technology. Partnership is expected to generate as much as $3 million a year in new sales.

• Seized the opportunity to develop an alliance with SITA to co-develop a new product that would broaden SITA’s customer value proposition and enable Shepherd to sell a new product line and strengthen the company’s future success.

SABRE, INC. – Southlake, TX 1999 to 2003

DIRECTOR, CRM – AIRLINE SOLUTIONS (2001 to 2003)

Staff: 3 Direct Reports – Manager Airline CRM, and Data Analysts

Led the development of a new airline solutions CRM strategy and CRM solutions portfolio touting an $8 million investment budget. Promoted to manage a Customer Support Organization, and focused on customer management and relationship strategies, key stakeholder relationships, marketing team collaboration, key customer focus and user group participation, sales and marketing collateral development, and global sales and account executive team management. Traveled globally more than 50%.

• CRM solution contributions included establishing a “think tank” team that formulated a market penetration plan, patenting a customer identification algorithm, and identifying several product development opportunities to drive data extraction, analysis, and management.

• Accomplishments also included defining a critical CRM vision and strategy, authoring an Airline CRM Business Plan, developing a product suite strategy, identifying stand alone complementary products, and crafting unique selling points to tap into the lucrative CRM market.

• Influenced marquee customers on the value and benefits of the new CRM solution that was integrated into existing products to drive customer adoption and set the stage for future sales growth.

MANAGER – PRODUCT MARKETING (1999 to 2001)

Staff: 2 Direct Reports – Technical Writer and Jr. Product Manager; 22 Dotted Line Reports (Development Team)

Leveraged business acumen, innovative thinking, and vast knowledge of MIDT to drive success for new product. Accountable for marketing programs related to sales automation, loyalty (frequent flyer), voice commerce (IVR), ticket fulfillment, customer care, and CRM. Leadership role centered on product differentiation and branding strategies, market and competitive research, SWOT analysis, pricing structures, long-term growth strategies, marketing strategies, public relations plans, marketing and sales document collateral development, user conference leadership, and new product development and existing system streamlining.

• Championed product line for MIDT analysis and innovative features such as parameter monitoring and data source modeling and integration.

• Built an innovative Network Analysis solution using MIDT data. Positioned company as the first service provider to offer these new data mining capabilities. In one year, all clients had upgraded to this new solution, and efforts triggered $1 million in annual sales.

• Spearheaded the launch of a new FFP system, and managed product from concept to final development stage. New product generated is still being sold by Sabre today.

• Contributed to outstanding sales growth by coordinating product road shows for new and current products, and conducting product demonstrations to customers.

SABENA NV AND QUALIFLYER GROUP – Brussels, Belgium 1983 to 1999

INTER-COMPANY PROJECT MANAGER SALES SUPPORT SYSTEMS (1997 to 1999)

Established an IT organization to benefit the Sabena and Qualiflyer Group’s global sales team. Also, acted as a project manager for several key initiatives. Management role focused on integrated sales support systems implementation for five global airline companies, system purchases, project requirements, corporate wide communication strategies, and project coordination and leadership.

• Directed global integration projects which allowed integrated teams to communicate and work well with five global airlines including Swissair, Sabena, and Air Portugal. Nearly $10 million in savings was realized.

• Major player who delivered 15 applications, implemented three successful global solutions, and trained nearly 5,000 end-users.

• Effectively managed a $7 million annual budget, and aligned sales reporting, streamlined activities, and changed processes affecting 3,000 end-users employed by 11 airlines.

REGIONAL DIRECTOR – BRUSSELS (Sabena Airlines) (1993 to 1997)

Highly demanding position concentrated on creating a regionalized infrastructure, relocating employees, and deploying standardized sales and marketing strategies to accelerate sales. Chief activities entailed general business management, operations, call center management, direct and indirect sales leadership, new business development, national sales and marketing management, key account management, and product pricing strategies. Managed a 178-person organization comprised of sales, sales support, and call center professionals.

• Led ambitious team that was credited with accelerating annual sales 10% to 15%, and reaching $27 million by 1996.

• Centralized and integrated teams in Brussels which produced 20% to 30% cost savings.

• Developed professional contracts with CEOs employed by Belgium’s top 100 companies.

Additional Positions:

Hub Development and Zone Manager (Brussels Airport) (1991 to 1993)

Regional Director, Southern Germany (1988 to 1991)

Director, Mali (1983 to 1988)

EDUCATION & FOREIGN LANGUAGES

Associates, Biology

Vrije Universiteit Brussel, Brussels, Belgium

Fluent in Dutch, French, and German