John Marshall Rothwell

Objective

To obtain a position with your organization, that capitalizes on my skill sets and achievements in the fields of strategy, business development, management, and consultative selling.

Qualifications

Seasoned business development professional with strong background in sales, online marketing, lead generation and account management. Backgrounds include selling, managing accounts and strategic initiatives for the nation’s largest online lending marketplace and management for one of the worlds largest financial and banking institutions.

Employment History

Sparkroom, Inc. 06/2008 - Present

DIRECTOR, ACCOUNT MANAGEMENT

► Managed Sparkroom’s highest revenue producing accounts to help guide them toward the optimization of their marketing efficiency and profitability through a deep understanding of their performance metrics and the practical application of real-time decisions related to key performance indicators.

► Doubled production/closings for largest paying client four months consecutively.

► Reduced clients’ monthly marketing spend by over $14,000 by negotiating lower cost per lead and allocating lead spend to more profitable segments.

► Sold Sparkroom’s solution to prospective clients in the mortgage and online education verticals; that included prospecting, sales presentations and demonstrations.

► Led weekly and monthly business review’s with clients, utilizing PowerPoint demonstrations & Webinar’s; assessing profitability, ROI, goals and strategic direction, putting forth next steps and action plans to accomplish.

► Created customized media plans for client’s, updating daily to assist in forecasting and calculating media spend.

► Sparkroom is the first Lead Performance Optimization solution for organizations that rely on online lead generation as a crucial marketing channel, including higher education and mortgage lending. Sparkroom brings together a best-in-class analytics software platform, Sparkroom Lead IQ, with lead buying expertise to give organizations the tools and support needed to ensure a consistent, cost-effective volume of the best performing leads optimized for your target products and segments.

LendingTree, LLC 08/2005 – 06/2008

SENIOR MANAGER, STRATEGIC INITIATIVES & NEW PRODUCT DEVELOPMENT

► Responsible for cross company strategic initiatives, ranging from refining current processes aimed to improve efficiency and profitability to creating and implementing new revenue generating programs/marketplaces.

► Created FHA product for exchange business with a monthly EV of $140k with financial upside over 300k per month. Product is both consumer facing and encompasses back-end filtering and technology. Wrote all business and functional requirement, preformed analysis, market competitive data and set pricing.

► Developed new product development road-map for all new products from idea stage to production.

► Enhanced LendingTree Predictive Model for Lead Allocation process by removing a specific component and steering volume to top closers within each lending segment, aimed at generating an additional $1MM in annual revenue. Tested data with randomness component vs. without, reported findings and created formal presentation for LendingTree executives for approval.

► Created Portfolio Retention Product that will generate an estimated $1.25MM in revenue per quarter and capture new business relationship. Assisted in new pricing model for Portfolio Retention, prepared sales decks for business development team, and analyzed data dealing with consumer completion rate and individual lender market share.

► Constructed/built reporting to monitor lender compliance for the largest offer standards initiative in LendingTree history. Created mock-up’s and abstract reports from scratch and process flows. Met with technology development team to add specific components into our data warehouse and transactional systems, in order to monitor effectively.

► Manage Instant Contact Product, responsible for financial impact and product growth. Increased pricing to maximize revenue based on equalizing products cost per closed loan and market competition.

SENIOR BUSINESS DEVELOPMENT MANAGER

► Led all managers in total revenue produced; selling only to C-level executives.

► Negotiated and executed a minimum of 15 contract agreements per quarter with local lenders and traditional network lenders, including set-up fee(s), deposits, and contractual filters to fill immediate segments of need. Met or exceeded goals/quota each quarter.

► New business generated 252% increase in revenue from Q4 ’06 to Q1 ’07, while managing.

► Negotiated and contracted two of the top 10 largest retail lenders in the country (Chase non-prime Mortgage & American Home Mortgage).

TECHNOLOGY IMPLEMENTATION MANAGER/ACCOUNT MANAGER

► Managed the implementation and pipeline of Lending Tree’s Automated Decision Engine (ADE) for mortgage and home equity, to proven lending institutions on Lending Tree’s lender network, generating $3+ Million in annual revenue.

► Traveled to and dealt directly with C-level executives, in a consulting role to maximize ROI, identify opportunities, train, and physically implement ADE.

► Prepared and delivered formal presentations concerning advantages of Lending Tree’s lender-facing technologies to new and existing clients. Personally created two published presentations.

► Led the development and execution of business/technical projects, acting as business owner of largest enhancement project for ADE as well as created first lender survey on overall technology and servicing satisfaction.

► Managed ADE portfolio (over 30 accounts) taking utilization over 99% (12% increase).

Wells Fargo Financial 05/2003 – 08/2005

BRANCH MANAGER

► Promoted to branch manager as the first person in the District’s 2003 Management Training class (17 people).

► Managed 6 direct reports in a $13 Million full-service consumer lending branch.

► Closed largest real estate loan in branch’s history in first month as manager (574K).

► Set branch record for new money volume sold, in last month as manager (965K).

► Created a management development training plan that resulted in the promotion of two reports.

CREDIT MANAGER

► Captained insurance program, taking branch insurance results from last place to first in the

region (36 stores) within three months.

► Received Employee of the Month accolade for real estate units sold (6 units).

► Managed branch dealer financing program assessing individual risk and placing customers in the appropriate loan program.

► Initiated contact with retail dealers to obtain their business for internal sales finance leads.

Education

Purdue University, West Lafayette, Indiana

Bachelor of Science Degree in Selling and Sales Management

Date of Graduation: May 2003

Major GPA: 3.6