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Eric Y. Wu

29711 Whitley Collins Dr., Rancho Palos Verdes, CA 90275

H: (310) 541-5287 ▪ email: eric.wu@phaithful.com


I am seeking a position in an organization desiring a well rounded, highly motivated, entrepreneurial professional with 9 years of experience in internet design and development, marketing, and product management. My breadth of internet industry knowledge allows me to adapt quickly to trends, and I am especially skilled at analyzing problems, developing and simplifying procedures, and executing solutions.


EXPERIENCE


EarthLink, Inc. 01/07 – 07/08

Sr. Product Manager

  • Develop business plans, product requirements and implementation plans for products totaling over $40 million in revenue, and generated $5+ million in incremental revenue even when faced with drastically declining users and resources.

  • Work closely with major search engine partners (e.g. Google, Yahoo!, eBay) to optimize, test, and create engaging revenue generating products

  • Manage the development of a demographic and behavioral targeting advertising platform while collaborating with marketing, sales, and business development teams.

  • Work with marketplace and collaborative filtering analytics in conjunction with multivariate testing platforms to enhance product monetization and user experience

  • Manage 3 direct reports encompassing search distribution (web search, NXDomain errors, toolbar / internet security) and several social networking products (e.g. rss reader, social bookmarking, product blogs)

  • Drive and communicate product vision, feature roadmaps and write effective while prioritizing feature development and balance technical and business trade-offs.

  • Explore and expand product offerings by working with partner APIs such as eBay, Shopping.com, Expedia, Amazon, Kosmix, Infospace, Wink, Truveo, Pixsy, Y! Shopping, Barefruit, etc.


Move, Inc. 01/06 – 01/07

Product Manager, Search Engine Optimization (SEO)

  • Developed SEO initiatives across a large breadth of web products to drive organic traffic and enhance consumer experience on Realtor.com, Move.com, Moving.com, and several other Move, Inc. sites.

  • Assess cost benefit of products and their role within the online advertising business model.

  • Generate key metrics and monetization reports leveraging Omniture, ComScore MediaMetrix, and Nielsen NetRatings for analysis of product performance, industry trends, and development of best practices.

  • Manage and support multi-million dollar pay-per-click (PPC) search marketing on Google, Yahoo, Microsoft, Ask, and other SEM platforms.

  • Conduct training and research presentations to product, engineering, and executive branches focused on search engine optimization, social networking, viral marketing, and other emerging trends.


eAdvanced Marketing, Inc. 06/04 – 12/05

Product Marketing Manager

  • Increased e-commerce sales by 600%+ and conversion rates by 7% by leveraging low cost viral marketing

  • Responsible for planning and developing traditional and new media marketing campaign promotions to drive key objectives for the direct sales team.

  • Developed and executed marketing campaigns utilizing search marketing text ads (Google Adwords & Overture), display ads, search engine optimization, viral marketing, email marketing, and affiliate programs.

  • Designed and implemented sales to fulfillment workflow of online and IVR phone sales using XML and SQL.


Justin RPG Corporation 09/03 – 06/04

Sales Manager & Assistant GM

  • Developed traditional and online marketing campaigns increasing internet sales by 30% each quarter.

  • Designed, implemented, and maintained ecommerce website leveraging internet marketing techniques.

  • Actively generated new sales for entire product line of over 5,000 unique items.

  • Communicate with China counterparts for product sourcing, quality control, and new product development.


City of San Diego Information Technology & Communications 03/02 – 09/03

Information Systems Analyst II

  • Promoted from Web Content Manager for outstanding performance and for redesigning SanDiego.gov’s usability, navigation, information architecture, and coding practices resulting in 3 national awards.

  • Support daily operations for 60+ departments and groups and 6,000+ public web pages for SanDiego.gov .

  • Proficiently developed website code and design for internet compliance of the American Disability Act (ADA)

  • Counsel clients on new web page design, redesign, or maintenance of current web pages.


ReelTuna, Inc. 09/00 – 12/01

Internet Application Designer

  • Designed an interface for a web based video editor using DHTML, JavaScript, Flash, and Photoshop.

  • Utilized SMIL to integrate functionality of Real and QuickTime video streaming technology.


University of California, San Diego Human Computer Interactive Cognition Lab 05/01 – 09/01

Web Developer

  • Developed e-learning exercises using JavaScript and ASP, and redesigned UCSD course web pages.

  • Defined website standards on usability, information architecture, and site structure.

  • Assisted in implementation of a U.S. Navy sponsored experiment involving distributive collaboration.


Inovie, Inc. 05/01 – 09/01

Quality Assurance Specialist

  • Performed QA testing and error reporting on B2B collaborative project management Java application.

  • Maintained updates corporate website using ASP, HTML, JavaScript, and Photoshop.


Mega Research 05/99 – 09/99

IT Consultant – Intranet Designer / Network Administrator

  • Assembled computers, established a standard network, and created company intranet.


EDUCATION


University of California, San Diego

B.S., Cognitive Science w/ specialization in Human Computer Interaction

Technical Summary


Programming: X/HTML, CSS, PHP, XML, JavaScript, jQuery, Python, AJAX/DHTML, SSI, SQL, CGI/PERL, C/C++, Java, ASP, Flash, SMIL, XSL/XSLT


Software: Adobe (Photoshop , Illustrator, Acrobat, Flash, Dreamweaver, Fireworks ); Offermatica; Optimost; Omniture SiteCatalyst; Trellian KeywordDiscovery; WordTracker; ComScore MediaMetrix; Nielsen NetRatings; Google (Analytics, Search Appliance, Customer Search); Microsoft Office; Barefruit; Apache; Microsoft SQL Server 7.0; Viador Portal; Interwoven TeamSite; SiteScape; Novell GroupWise; Firewatch Bobby; Freedom Scientific JAWS; Unix; DOS; Windows 9X/NT/2000/XP; Apple OS X;