MARCELO D. ZIPEROVICH

SUMMARY

Creative director/producer/executive with a solid history of conceiving, developing, and managing the implementation of original ideas across a wide variety of media platforms. Diverse experience including creative management, project management, marketing, strategic planning and content development in the online, television, gaming and film arenas. Highly adaptable, easy-going, self-motivated, entrepreneurial, out-of-the-box problem solver with big-picture focus and an eye for detail.

EMPLOYMENT

impreMedia Digital, Los Angeles, CA 12/2007 to 1/2009

Creative Director

• Oversaw the development and launch of a network of websites targeting US Latinos.

• Conceptualized, planned and manage the production of all consumer-facing creative, user experience and functionality

• Acted as the “gatekeeper” for all changes and improvements for 9 publication websites and one national portal

• Produced and wrote requirement documents, wireframes and comps for all new projects

• Managed a team of designers, front-end developers and copywriters in daily and long term project tasks

• Collaborated closely with marketing to conceive web and print ads, marketing materials and other promotional materials

• Provided creative direction for sales teams and devised unique advertising opportunities for clients such as State Farm, Unilever and Sears

• Was the point person for 3^rd party vendors, partners and clients including MySpace, Mail.com and Business Wire

• Within six months, the impre.com family of sites was generating over 1 M unique visitors per month - www.impre.com

SOLIPSISTIC, INC., Beverly Hills, CA 10/2002 to Present

Founder/Creative Director/Producer

• Founded and operated technology, business & entertainment consulting and production company focusing on creating branded entertainment for distribution over various platforms

• Provided concept development, strategy planning and implementation assistance to entertainment and business clients launching their online business directives

• Developed original television, film and internet content concepts for sale to various distribution channels under the Solipsistic Productions, Inc. banner

• Provided naming and branding services for clients launching new content offerings

VH1 NETWORKS/VH1 Launch Pad, Santa Monica, CA 9/2003 to 3/2005

Think Tank Member /Co-Executive Producer

• Founding member of the Vh1 Launch Pad, a think tank established to develop original, non-scripted television programming

• Pitched original concepts to the network on a weekly basis

• Developed approved concepts into presentations or pilots

• Interfaced with talent, talent managers, producers and license holders

• Field produced, shot and edited video material into pitch presentations

• Involved in casting and pre-production

• Served as Co-Executive Producer on two presentation pilots and Producer on all projects created by the Launch Pad

• The Launch Pad created several new shows including Motormouth, Home James, and Kimora Lee Simmons

IMAGISTIC, INC. – INTERNET SOFTWARE & SERVICES, Venice, CA 4/1997 to 10/2002

Co-Founder/Creative Director/Producer

• Co-founded and operated Internet technology firm specializing in high-end software and front-end interface development, original content creation, Web-based marketing and branding services

• Creative Director duties entailed overseeing company creative development; planning and leading internal and client brainstorm sessions; setting project strategy and objectives, and managing design teams

• Main point of contact to clients including California Pizza Kitchen, UCLA, Boston University, Disney, Fox, Union Bank, B of A, GE Capital, Kellogg’s, and Southern Poverty Law Center

• Final approval on all client deliverables

• Producer and primary point person on dozens of Web-based projects and responsible for establishing and managing teams, schedules and budgets

• Supported new business development with writing proposals and running client pitch meetings

• Responsible for day-to-day operations, administration and strategic planning of the company

• Managed company PR & marketing including writing press releases and interfacing with outside PR company

• The company is still considered one of Southern California's most dynamic and reputable Internet development firms - www.imagistic.com

CARSDIRECT.COM & idealab!, Culver City, CA 3/1998 to 9/1998

Senior Director Web Development/Producer

• Contracted through Imagistic to build a revolutionary online car selling website incubated by idealab!

• Part of the executive team that conceptualized the business methodology and strategy

• Developed, managed and oversaw all web-based initiatives and web strategy

• Sourced, evaluated and hired outside vendors, permanent employees, and consultants

• Interfaced with other division heads to unify working strategy, establish business pathways and operational logistics

• The company is still considered the pre-eminent resource for purchasing or leasing a car online - www.carsdirect.com

FILM ROMAN INTERACTIVE & IBM, North Hollywood, CA 1/1996 to 4/1997

Producer/Writer/Director

• Hired to establish new interactive division of traditional animation house

• Oversaw the production of an adventure game for the PlayStation/Windows based on a well-known pop culture icon

• Hired team members, created and tracked project budgets and schedules, and established project and departmental production pathways

• Wrote and developed game concept and story

• Planned, cast and directed voice-over sessions

• Functioned as liaison between publisher, license holder, and studio

DREAM ON (HBO Series )/BRIGHT PRODUCTIONS/MCA-UNIVERSAL, Hollywood, CA 11/1990 to 1/1993

Clip Researcher

• Responsible for finding vintage television footage used in the show to illustrate the main character’s thoughts

• Worked with writers and producers to develop story ideas

• Worked closely with directors, editors and producers to integrate creative components into each show

• Attended story meetings, production meetings and read-throughs with cast and crew

ACT III TELEVISION, L.P., Los Angeles, CA

Development/Writers’ Assistant 8/1989 to 11/1990

Personal Assistant to Norman Lear 7/1988 to 8/1989

SHORT TERM PROJECTS

COMMUNITY HOTSPOT, Los Angeles, CA 4/2007 to 12/2007

Creative/Strategic Consultant

• Provided creative and strategic consulting to a technology startup building mobile phone based social networks

DIGITAL EVOLUTION, Los Angeles, CA 5/1995 to 8/1995

Producer/Designer/Director

• Designed and produced an interactive commercial for Chemical Bank featured on Quicken

• Worked with the designers and the client to develop the project's look/feel and functionality

• Interfaced with the client, Chemical Bank, and their advertising agency McCann-Erickson-NY

• Formulated and maintained the project schedule

VIRIDIS, Los Angeles, CA 1/1994 to 4/1995

Director of Production/Producer/Writer

• Oversaw the production of four game and edutainment CD-ROM projects for client Mayo Clinic

• Managed a team of producers, artists, programmers and game designers

• Tracked project budgets, schedules and deliverable milestones and point for client

• Responsible for video pre-production, production, casting and voice over direction

EDUCATION

• University of California, Los Angeles, June 1988

• Bachelor of Arts Degree in Psychology

• Coursework in Motion Picture/Television

• Writers Boot Camp Screenwriting course, April 2006

REFERENCES

• Upon Request

MISCELLANEOUS

• Fluent in Spanish

• Community Emergency Response Team certified member