LISA BURKS
Burbank, CA 91501
lisaburksonline@yahoo.com
SUMMARY
Extremely organized, detail-oriented and energetic writing, research and administrative professional with experience in news writing, entertainment publicity, historical research and internet marketing.
PROFESSIONAL SKILLS
Organizational: Exceptionally organized and detail-oriented work habits including ability to multi-task, prioritize and deliver quality work in a fast-paced deadline-driven environment, dependable follow-through, filing/memo and letter writing/phone skills.
Communication: Solid written and pleasant can-do verbal communication skills, strong analytical and proofreading and copyediting skills, creative thinking, dependable discretion and mature reliability.
Computer-Related: Excellent command of Microsoft Office (Word, Excel, Access, PowerPoint, Outlook – scoring 80-90% on basic, intermediate and advanced level testing) and other related software, typing 50-60 WPM, strong clerical skills including data entry and filing.
New Media: Excellent knowledge of the internet, online media and current new media marketing trends and strategies with ability to analyze site metrics and research the competition.
Marketing & Publicity: Press junket and set visit coordination and follow-up, promotional mailers, press relations, travel booking, interfacing with talent and executives, contact list maintenance.
WORK HISTORY
WRITER'S RESEARCH ASSISTANT – Burbank CA (2008-present)
Independent contractor for public records and institutional archival document research pertaining to Hollywood history. Conduct research as requested for writers specializing in entertainment biography genre. Clients include published authors and magazine writers.
WARNER BROS. TELEVISION PUBLICITY – Burbank CA (2008-2008)
Publicity Assistant (temp) coordinating day-to-day operations including daily media monitoring (online, print and electronic) and coordinating with eight production units to provide promotional show clips to major media outlets; temporary position 10/2-11/21.
VALLEYNEWS.COM – Glendale, CA (2006-2008)
Reported news and features about on-going activities surrounding closure of Grand View Memorial Park for Los Angeles Daily News citizen journalist initative.
YAHOO – Burbank, CA (2003-2008)
Search Marketing Content Analyst tracking and interpreting small business advertiser metrics for acquisition and retention improvement; building keyword taxonomies, managing attrition analysis, lifetime value calculation, high value advertiser retention and prediction modeling metrics.NBC ENTERTAINMENT – Burbank, CA (1993-2002)
Press Manager, Radio Publicity Manager and Operations Coordinator, working all phases of press and publicity for network programming.
EDUCATION
B.A., Journalism - Michigan State University (East Lansing, MI)