Master’s of Science, Arts Administration (2006 - 2009)

Boston University, Boston, MA; Marketing/Online marketing focus

Bachelor’s of Music, Music Education (2001-2005)

Mercyhurst College, Erie, PA

• Major: Music Education / Concentration: Clarinet, Saxophone

Communications Director, Cambridge Center for Adult Education, Cambridge, MA (2008 - Present, PT)

• Oversees all marketing, public relations and communications, develops new strategies.

-Consistently achieves 30% or higher (44%+ last three months) open rate for email communications (Industry standard is 18%)

-Consistently achieves 15% or higher (18%+ last three months) click-through rate for email communications (industry standard is 12%)

-Increased brand awareness on web, resulting in a 8% increase in web traffic (2008-2010) and steady/increased registration

-Outlined, created, and currently maintain a social media communications plan, including crisis management and procedures for organizational brand on sites like Facebook, Twitter, Yelp, YouTube, Wordpress and more

-Created and developed a print media/advertising strategy and maintain an advertising budget

-Assisted Systems Administration/IT/Registration Staff with launching a live, real-time registration process

-Currently developing and implementing new website design, including a content management system

-Currently planning and developing more effective press relations, listing and calendar coordination, and other traditional media outreach

-Currently creating outreach opportunities with local organizations and businesses

Central Square Theater, Cambridge, MA (2008 – Present, PT)

Marketing Associate:

• Supervisor: Andrew Darcey, Marketing Manager

-Conceived, developed, and implemented social media plan including blogs, Facebook, Twitter, and YouTube

-Increased brand awareness on the web, resulting in a 20% increase in web traffic (Q3 & Q4 2009)

-Developed relationships with Central Square businesses for advertising and donation trades

-Analyze patron data on a regular basis for audience development and programming purposes

Resident Photographer:

• Rehearsal and production photography forUnderground Railway Theater and Nora Theater Company productions - published in the Boston Globe, Metro, the Phoenix, the Boston Herald, etc.

Will Call and Box Office Associate/Concessions Coordinator

• Ticketing (OvationTix), coordinating concessions, soliciting donations of goods for concessions, cash handling, bartending/concessions, customer service, etc.

• Supervisor: Amy Frizzi, House Manager; Tracey Clarke, Operations Director

House Manager (back up):

• Manage volunteers, concessions and box office, managing performances, etc.

• Supervisor: Tracey Clarke, Operations Director

Visitor Services Representative, Museum of Fine Arts, Boston, MA (2008 –2009 , PT)

• Responsibilities: Customer service, cash handling, ticketing, etc.

Social Media Coordinator, Boston Pride Committee, Boston, MA (2008-present)

• Designing and implementing social networking campaigns and e-mail newsletters, etc.

• Implemented a blog and content management system using Wordpress

Marketing Intern, Central Square Theater, Cambridge, MA (2008)

• Tasks and projects include: Research, PR/marketing, administrative duties, creating/editing copy, exploring social networking advertising, B2B relationship building and other ad hoc projects.

• Supervisor: Catherine Carr-Kelly, Executive Director

Administrative Intern, Musica Sacra, Cambridge, MA (2007 – 2008)

• Tasks and projects include: Database management, concert management, PR/marketing, development, administrative duties and ad hoc projects.

• Supervisor: Anne Riesenfeld, Executive Director

• http://www.libberding.com – personal site

• http://www.centralsquaretheater.org – site management/updates

• http://www.artstrand.com – CMS beta testing/data entry, June 2009 new website launch

• http://www.ccae.org – site management; new site design, new website launch Winter 2010

• HTML/CSS proficiency

• Adobe CS4 proficiency