SUMMARY

Entrepreneurial marketing and development executive with over 10 years in entertainment. Experienced in branded entertainment, sponsorship and cross-media activation. Highly creative strategist and partnership builder with strong collaborative leadership skills.

EXPERTISE

• Integrated Media Strategy

• Brand Integration and Sponsorship

• Partnership Marketing and Development

• Creative IP/Property Identification, Packaging and Sales

• Program Development and Management

• Brand Extension

EXPERIENCE

IMG Entertainment 11/2007 – 11/2008

Vice President, Integrated Media

Responsible for developing branded entertainment properties, sponsorship programs and cross- media strategies to increase IMG’s brand partnership capabilities and revenue.

• Created new sales opportunities by leveraging IMG sports, fashion, talent and media assets as fully integrated partnership programs with advertisers.

• Developed and implemented Branded Entertainment strategy for entertainment division, including: development process, model for deal flow, deal structure template, sales strategies and tools.

• Drove development with creative producers and sales team to package original content with deeper brand participation and custom activation.

• Implemented distribution partnership with Google Branded Entertainment to develop integrated sales opportunities around IMG digital content assets for syndication through their ad network.

• Brokered strategic partnership with social network Bebo, delivering viral distribution and promotion across AOL/Bebo and driving brand partnerships for IMG’s Model.Live web series.

• Initiated relationship with Ooyala enabling distribution of higher quality digital content, greater monetization of content with advertisers, while cutting IMG’s CDN costs by 40%.

INTERSECTION Entertainment 7/2003 – 11/2007

Vice President

Promoted to grow agency’s branded entertainment business which included strategic development, creative development, production and program management.

• In tandem with CEO, retooled business model, sales strategies, core service offerings and overall entertainment marketing positioning, generating new business from Warner Bros. Consumer Products and FremantleMedia/19 Entertainment.

• Refined end-to-end sales model to include deeper collaboration with ad agencies and greater focus on creating turnkey programs capable of generating multiple streams of revenue.

• Managed development with Warner Bros. Consumer Products to create and produce Andale – a multi-platform marketing program integrating Speedy Gonzales with grassroots skateboarding culture via a national tour, weekly web series, social media/viral skate content, and a skateboarding DVD. Partnerships included Kraft Easy-Mac, Helio, Vans, Powell, Nine Star, Veece, Automatic Magazine, Concrete Wave, YouTube and Ally Video.

Director, Brand Partnerships

Promoted to expand integrated partnership capabilities and increase company’s revenue generating potential via branded content for the web, sponsorship and custom activation programs.

• Developed highly customized entertainment marketing programs and strategies that enabled consumer brands to leverage entertainment assets while activating across multiple platforms to reach target consumers.

• Managed strategic development process with agency partners StarCom Entertainment, Velocity Sports & Entertainment, PMK, LVCVA/R&R Partners, Grand Central Marketing, up-selling brand integration, sponsorship and custom content programs to support clients’ marketing strategies.

• Initiated and managed creative development relationships with producers, production companies and talent agencies to create and package branded entertainment concepts.

• Launched an HD production unit to provide high quality digital content and social media elements as part of company’s entertainment marketing solutions for clients.

• Co-Created Force of Nature for the Malaysian government, a fully integrated fundraising and awareness campaign with 43 international companies and aid organizations, generating over $8 million for survivors of the 2004 tsunami.

Manager, Sponsorship

Responsible for providing creative and strategic development, client service and program execution

• Launched a specialty agency (INTERSECTION) designed to service growing market for brand integration and custom entertainment marketing programs. Clients included Fortune 500 brands Blockbuster, Kellogg’s, Hyundai, Coca-Cola, Hallmark and the CDC’s VERB campaign.

• Generated integrated sponsorship programs and sales opportunities with custom activation strategies to increase ROI for sponsors.

• Provided quantitative valuations for brand integration strategies, including development of sponsorship assets, rights/benefits packages for sponsorship levels and pricing.

• Managed sponsors contracted deliverables to ensure credible integration and successful custom activation, including post reporting and program summary.

CAA Marketing & Consulting 1/2002 – 7/2003

Sponsorship Coordinator

Reported to Scott Kramer, brand partnerships and sponsorship sales consultant

• Managed sponsorship strategies for American Idol, Idols Live Tour, Abercrombie & Fitch/Hollister, Sprite Liquid Mix Tour, Lil’ Bow Wow, and Bon Jovi Bounce.

• Program management/client service on Idols Live Tour resulted in multi-year deal with Kellogg’s.

• Successful program management and brand integration strategies were key building blocks for sponsorship as a new revenue stream for CAA and the American Idol business.

Television Development & Production History 1995 – 2002

Early career focused on building a foundation in television development and production:

• TV Packaging at CAA

• Series development and production at Team Communications

• Series development at Silverlight Entertainment (Warner Television)

• TV Lit. management at Kamens Kubik and Rotbart

EDUCATION

• Ithaca College, Ithaca, NY: BFA Theater, 1995

• Royal Academy of Dramatic Arts, London, England: Independent Film Study Abroad

• Johnson State College, Johnson, VT: Governors Institute for the Arts