JIM BERRIDGE

429 East 114^th St

New York, NY 10029

Senior Marketing & Business Development Executive

Executive with a track record launching new products and services in the media and entertainment industry. Experience in business development, strategic planning, and market research across a range of verticals – music, video, ebooks, consumer electronics. Extensive consulting and corporate development experience.

Major Areas of Expertise

New Business Development | Contract Negotiation | Client Relationship Management | Content Licensing | Market Research & Analysis | New Product Development | Brand Promotions | Strategic Planning | Financial Modeling | Product & Service Launches | Mentoring & Team Building

PROFESSIONAL EXPERIEnCE

OPEN ENGLISH, New York, NY Nov 2007 - PRESENT

Vice President, Business Development

Manage all new business development efforts in the enterprise, education and not-for-profit sectors for a seed-stage multimedia education company. Acquired testimonial partners to adopt and endorse innovative English learning programs. Managed worldwide pilot program deployment with very limited resources.

• Negotiated first affiliate licensing agreements and launched B2B multimedia English learning programs with international enterprise and NGO customers.

• Developed new service offering to address the unique English learning needs of the International Call Center industry.

SONY CORPORATION OF AMERICA, Los Angeles CA May 2003 – Oct 2007

Senior Director, Business Development (Sep 2006 – Oct 2007)

Led turnaround of business-to-business marketing promotions group for Sony’s digital media division, Sony Connect. Restructured deal pipeline, established new agency and brand relationships, recruited new staff. Managed end to end deal execution process (contract negotiation, content licensing, web program production, agency & brand partner support)

• Generated more than $1 million in strategic promotions revenue in 2007

• Negotiated and executed promotions and marketing partnerships with leading brands including Kellogg’s, Coca-Cola, United Airlines, Hilton Hotels, Ralphs, Kmart

Director, Corporate Development (Apr 2005 – Aug 2006)

Senior Manager, Corporate Development (May 2003 – Mar 2005)

Managed strategic planning & product development initiatives for the CTO of Sony Corporation. Internal consultant to business unit leaders, providing corporate development support across Sony’s media and consumer electronics verticals.

Jim Berridge Page Two

SONY CORPORATION OF AMERICA (CONTINUED)

• Ran new product development focus groups, conducted market research and developed market entry strategy for Sony ebook Reader device and digital ebooks service. Sony Reader was successfully launched to critical acclaim in the US in 2006.

• Led strategic planning process for GM of Sony Connect. Secured commitments from Connect board for investment in new music and digital video product and service initiatives.

INTELLILINK SOLUTIONS INC, New York, NY Oct 2001 – Apr 2003

Engagement Manager – IT Strategy Consulting

First engagement manager for a startup IT strategy consulting company, charged with selling new consulting services to Fortune 500 clients. Successfully led efforts to market and sell professional services to clients in the pharmaceutical and investment banking verticals.

• Sold and executed engagements with clients generating more than $1 million in consulting revenue.

PricewaterhouseCoopers, New York, NY & London, UK Sep 1995 - Jun 1999

Manager, Media & Entertainment Practice (Jan 1997- Jun 1999)

Senior Consultant, Media & Entertainment Practice (Aug 1995 – Dec 1996)

Led IT systems development and business performance improvement projects in Europe and the US. Relocated from London to New York office to represent European clients in global IT consulting projects. Built multidisciplinary teams of consultants and client staff to execute projects.

• Managed business process reengineering program for music royalties, publishing and accounting systems for a global and media entertainment company. Resulted in streamlined worldwide artist royalties reconciliation, improved transparency in financial reporting and 25% reduction in service operating costs.

Marks & Spencer Plc, London, UK Jan 1990 – Jul 1995

Senior IT Business Analyst (Jan 1993–Jun 1995)

Analyst/Programmer (Jan 1990 – Dec 1992)

Designed and developed retail IT systems for food and general merchandise divisions of this leading UK retailer. Managed software development projects through complete lifecycle from initial design through to implementation and customer support.

EDUCATION

University of Chicago Graduate School Of Business, Chicago, IL

MBA, Finance & Strategy 2001

University of Birmingham, Birmingham, UK

BS, MS, 1990