Professional Profile

Talented Sydney-based digital designer and copywriter with exceptional creative and technical skills. As a dedicated creative with extensive industry experience my professional goal is to be a resourceful asset with imagination, loyalty and originality. I am seeking a mid- to senior-level full-time position.

Key Skills

• Mac Software: CS5 Suite (InDesign, Photoshop, Illustrator, Dreamweaver, Flash),
  Final Cut, iWorks and MS Office
• Copywriting
• Art Direction/ Creative Strategy
• Online and offline graphic design
• Front-end website design (Photoshop, HTML and CSS)
• High level of competence with CMS
• Fluent in social media platforms
  

Employment History

Senior Copywriter, Ouffer.com

Feb. 2011 - Present

Ouffer.com is a group buying site, offering daily deals to over 500,000+ subscribers throughout Australia. As Senior Copywriter I research and fact-check each deal and write content with creative flair daily for display on the Ouffer website.

• Research company profiles, product & services offerings and customer testimonials for inclusion in the promotions
• Produce an average of 100 promotional pieces per month
• Contribute to marketing and social media strategies
• Fact-check and proofread articles for accuracy and clarity

Creative Director, The Beach Communications

April 2009-Oct. 2010

As Creative Director and Digital Designer I was solely responsible for all creative that was produced, including print and Flash advertisements, eDMs, video editing, copywriting and website design.

• Statistical analysis of keywords and campaign reporting
• ActionScript and ad tracking experience working with partners such as Fairfax Digital, Google DoubleClick and Emitch
• Worked with PHP developers, videographers and celebrities as part of production
• Clients: CUA, Weathertex, Sydney City Toyota, Sydney City Lexus, Australian Brandenburg Orchestra, Global Brands, OzReel
  
  

Production Manager, Carbon Planet Pty Ltd

Feb. 2008-Oct. 2008

Working out of the Sydney office for this Adelaide-based carbon emissions auditor and advisory consultancy I designed sales brochures, advertisements, educational materials and created complementary graphics. I also initiated and managed the online advertising strategy, and regularly wrote brochure copy, web copy and articles for publication. 

• Managed production of marketing collateral: corporate branding packages,sales support materials, digital presentations, greenhouse gas emissions audit reports and microsite interface development
• Copywriter for key sections of company website, magazine articles, promotional brochures and sales proposals
  
  

Freelance Graphic Designer (Contractor) 

May 1997-present

Self-employed freelancer and all-rounder: print, web, video and copywriting solutions for any project. I work across traditional and digital media to create advertisements, websites, eDMS, digital video, annual reports, newsletters, brochures and presentations for clients in a host of industries including legal, pharmaceutical, software, consulting, public relations, telecommunications, banking and financial advisory, and not-for-profit groups.

• High level of experience with online socialisation tools and strategies
• Deliver complete strategies and solutions for print and digital projects
• Website creation (incl. domain name registration and hosting setup), design, HTML and CSS (and/or Flash, video, JavaScript, etc. as needed)
• Clients: Hewlett Packard (Australia), Ouffer.com, Leedham Creative, Evolution Light & Power, BlueScope Steel, Eli Lily, Computer Associates, St Spyridon College
  
  

Education

• Metro Screen – Online Producer (Accredited)
• Parsons School of Design – Graphic Design & Advertising
  
  

Memberships

• Metro Screen
• Australian Graphic Design Association
• Graphic Artist’s Guild