Helpful Links
Chan’tay Robins
7148 Thatcher
Detroit, MI 48221
INNOVATIVE & VISIONARY MARKETING PROFESSIONAL
7+ years of experience at a nationally award-winning newspaper, the Detroit Free Press and the Detroit News, with comprehensive experience in managing all aspects of Advertising/Marketing campaigns. Acquire new business, contract negotiation and marketing plan implementation that effectively reinforce and build brand images.
Adept at coordinating creative development of supporting tactics, including newspaper, radio, trade magazines, billboards and direct mail campaigns. Demonstrated superior written, verbal and presentational skills, experienced in various mediums.
Extensive knowledge of Internet and Email marketing with a proven track record of driving results and growing audience.
Assumed a lead role in managing the launch and implementation of several new websites due to strengths in leadership, organization and the ability to manage multiple successful projects simultaneously.
Experienced in conceptualizing and orchestrating all aspects of event management from production to oversight specializing in enhancing the customer experience while growing revenue.
KEY STRENGTHS & COMPETENCIES
Marketing Strategies & Campaigns
Product Positioning & Branding
New Product Launch
Budget Preparation & Management
Account Management
Team Building & Leadership
Event Management
Creative Collateral & Support
PROFESSIONAL EXPERIENCE
Detroit Media Partnership, Detroit, Michigan (April 2001-May 2009)
Positions held within the company
Marketing Specialist (June 2007- May 2009)
Responsible for assisting the Marketing Manager with the marketing/promotion for all of the print and digital products for the Detroit Free Press, the Detroit News and the Detroit Free Press/Flagstar Marathon.
Automotive/Advertising Account Executive (April 2001-June 2007)
Performed inside and outside sales functions and territory management handling the advertising for local/national companies and automotive dealerships in the Metro Detroit area.
…Continue…
Chan’tay Robins, Page 2
Selected Achievements:
Played a key role in the launch and implementation of several new print products and websites that increased market penetration reaching a new audience of readers and provided more opportunities for advertising sales/sponsorships.
Stimulated effective cross-cultural communication with various departments that resulted in a successful contest that received over 50,000 entries resulting in an ongoing advertising promotion, generating over $200,000.
Won 2nd place at the International Women’s Show in the education category for the motorcitymoms.com booth within the first year the site launched.
Successfully implemented various online initiatives and promotions that increased inactive user traffic by 25% and tripled the average daily page view numbers.
Directed and organized the Detroit Free Press/Flagstar Marathon Health & Fitness expo which generated over $80,000, attributed to a 25% growth in booth sales in 2007 and 2008. Reduced promotional expenses saving the event over $38,000 annually.
Organized strategic presentations and market research for key inactive automotive accounts that resulted in gaining several dealerships that had not advertised in 5+ years. Salvaged a languishing account, WE Entertainment, attributing to an increase of $200,000 in incremental revenue.
Verizon Wireless, Southfield, Michigan
Sales/Customer Service Representative (August 1999-April 2001)
Sold wireless cellular service to consumers and businesses and performed general customer service duties. Trained new hires and marketed and promoted new products.
Selected Achievements:
Promoted to Sales Representative due to strengths in sales presentations and outstanding customer service.
Displayed a positive, helpful attitude on a daily basis that was consistently praised by customers and employers alike.
EDUCATION
Bachelor’s of Arts & Sciences in Electronic Media and Film Studies
Eastern Michigan University – December 2009
TECHNOLOGY PROFICIENCIES
All Windows operating systems, Microsoft Word, Excel, PowerPoint and File Pro