Bruce Clark

7347 Robb Street

Arvada, Colorado 80005

(303) 432-8461

Cell (303) 437-5142

bruceclarkart@comcast.net

Marketing Communications Professional

Summary of Qualifications

Experience in planning and directing innovative marketing communications for a variety of industries. Established marketing goals, developed marketing programs, researched demographics, analyzed competition, conceptualized campaigns and managed creative teams. Developed and managed advertising budgets, planned and coordinated advertising, created effective electronic media, direct mail and marketing collateral. Determined channel markets, produced dynamic marketing tools, maintained consistent branding and evaluated return on investment to ensure fulfillment of corporate objectives. Adapted marketing strategies to confront challenges in the marketplace and competitive tactics.

• Strategic leader developing dynamic interface with all business teams

• Provided excellent customer service while meeting and exceeding company goals

• Directed event coordination, community outreach, branding and channel marketing

• Developed and managed strategic alliances with agencies, publishers and printers

• Expertise in print management, media direction, publishing and public relations

• Supervised and mentored marketing staff, promoting excellence in marketing skills

• Managed translation services, website design and new product launches

• Exceptional project management, copy writing, editing and art direction skills

Professional Experience

June 2008 – Present: Marketing Coordinator

First American eAppraiseIT, Danvers, Massachusetts

Responsible for writing press releases, creating editorials, reviewing and writing text for website updates, authoring text for RFPs, researching and compiling competitive analysis and creating drafts for advertisements, advertorials and new product releases.

• Updated and revised marketing collateral to reflect market trends

• Designed company overview and product presentations to make effective marketing tools

• Directed production of successful direct mail campaigns

• Provided copywriting and editing for proposal templates and web content

• Authored and produced literature sheets for new and revised products

May 2007 – June 2008: Marketing Consultant

Bruce Clark Design, Arvada, Colorado

Performed marketing and advertising consulting on a contractual basis for several local manufacturers. Researched competitive literature, conceptualized marketing strategy, developed branding and designed marketing communications related to new product releases.

• Met with clients to assess strategic needs, provided estimates and timelines

• Designed marketing literature for several technical products

• Revised and color corrected product images for publication

• Managed prepress production, preflyted files for printing, solicited bids from vendors

• Reviewed color proofs, press sheets and managed printing of collateral

August 2002 – May 2007: Marketing Director

Valley Bank & Trust, Brighton, Colorado

Directed the marketing efforts for 14 banks. Performed comprehensive market research and evaluation, event coordination, communications design and implementation of advertising campaigns to expand and retain the customer base. Formulated and implemented marketing strategies and managed multiple budgets. Varied responsibilities included art direction of website design, contract negotiation, direct mail coordination, event development, promotion of strategic alliances with vendors and publishers, analysis of ROI, creation of strategic marketing plans and management of marketing staff.

• Designed marketing campaigns to promote branding, inform, acquire and retain customers

• Strategically positioned, designed and developed newspaper and magazine advertising

• Created effective print and outdoor media, radio scripts, press releases and POS materials

• Expanded customer base and market share resulting in new locations and asset growth

• Developed strategic alliances with city governments and Chambers of Commerce

• Created effective marketing group, acquiring tools to produce cost-effective campaigns

• Produced outstanding public relations materials promoting positive community awareness

August 1995 - July 2002: Advertising Manager

Denver Instrument Company, Arvada, Colorado

Prepared estimates, selected vendor resources, managed translation, art directed photography, designed and produced dynamic marketing materials, direct mail campaigns and trade shows. Produced presentations, newsletters, catalogs, brochures, literature sheets, operation manuals, instructions for use, journal advertising, direct mail marketing and website design.

• Designed innovative marketing campaigns to promote a variety of technical products

• Strategically positioned marketing internationally resulting in increased sales volume

• Assisted with new product development, software interface and aesthetic evaluation

• Produced innovative trade shows as valuable tools for domestic and international sales

• Developed branding for OEM products

Education B.A., University of Colorado, Boulder

Certification

• AS400 Financial Management Training, Jack Henry Associates

• MarketTrax Financial Marketing and Marquis CRM Training Certification, bancSource

• HTML and Advanced HTML programming, Batkey & Howell

Computer Skills

• Expert in Adobe Creative Suite including Illustrator, InDesign, Acrobat and PhotoShop

• Design experience with QuarkXpress and other PC and Mac applications

• Expert with MicroSoft Office including Word, PowerPoint and Excel

• HTML programming, web design and content management

Management Skills

• Results oriented with dynamic negotiating style, presentation skills and attention to detail

• Organized, fast-paced manager of multiple projects resolving problems creatively

• Strong conceptual abilities, research skills, technical knowledge and creative innovation

• Deadline sensitive, driven to excellence while achieving outstanding ROI

• Dynamic leader and mentor of creative teams

•  Excellent oral and written communication