Adam Green ••••

thisisadam.com ||

Customer Experience Guru. Resilient Strategist. Marketing Visionary. Product Pragmatist.

As a 10-year veteran, I am an accomplished, ambitious senior-level manager with extensive experience in product strategy, development, implementation and management. With a resilient commitment to excellence, I have a strong record in the market with success in dynamic business environments, startups and large corporations. As a strategic thinker, innovator and visionary within industries such as Financial Services, Creative Branding and e/mCommerce, I strive to establish myself as a niche player - creating successful initiatives along the way. Ultimately, I am a person with a demonstrated passion for success through execution and commitment to goals.

Interest & Experience

Achievements

• Created the Mobile Consumer Engagement Lifecycle as well as comprehensive market segmentations and customer personas

• Partnered with several top tier Financial Institutions in delivering a Online and Mobile Banking solutions – leveraging emerging market best practices

• Delivered best-in-breed Mobile Banking and Payments product to market under budget and prior to projected launch date

• Developed more than $20 million in revenue for FIS Mobile Banking product

• Implemented social marketing and Web 2.0 philosophies within Online Banking for some of the top institutions in the nation

• Chartered technical project to implement .NET framework within online banking, which included acquiring and managing 15 off-shore resources

• Pioneered Delivery Channel Methodology for the largest online retail bank

• Coordinated cross sell program by offering low cost – high yield product campaigns that resulted in over 10,000 new services and accounting for $46 million in increased deposits over 12 months

• Spearheaded highly effective program that enabled us to improve business processes, cut costs, etc., with realized cost savings of +1 million dollars

• Completed four full life cycle 6 Sigma projects from discovery to implementation and control

• Internalized secure email channel to improve contract cost with outsourced vendor that resulted in cost savings of over $500,000 annualized

• Built a customer retention model and buy-back program resulting in decreasing attrition by over 60% per year

• Decreased call center agent capacity by 30% by improving aptitude and proficiency of staff – a realized savings of approximately $520,000

Education & Certifications

Bachelor of Business Administration; Major: Banking & Finance

Madison University

Certified Product Manager

Pragmatic Marketing

Six Sigma Green Belt

Genworth

Industry Experience

Consultant - Consumer Adoption, Mobile Banking and Commerce | ClairMail, Inc.

November 2008 – February 2009

In February 2009, I was part of a broad reaching layoff, affecting more than 50% of their staff, in an effort to conserve capital. In October 2008, thru a partnership with Fidelity National Information Services (FIS), I was brought on to spearhead a Consumer Adoption Program for ClairMail. My role reported directly to the Board of Directors (private investors and venture capital firms) and focused on increasing end user adoption month over month for our Mobile Banking and Commerce platform.

• Developed a robust consumer engagement lifecycle program for Mobile Banking and Payments end users – currently deployed at several Tier 1 and Tier 2 several financial institutions

• Designed, implemented and maintained the organization’s first balanced scorecard – focused on internal and external metrics that provided our executives and Board of Directors insight into overall performance

• Responsible for helping ClairMail, its Financial Institutions and its partners realize the goal of maximizing end user adoption and usage

• Partnered with Marketing and Sales teams, Financial Institution Executives and Industry Analysts to deliver a complete understanding of best practices for customer engagement and usability

• Assisted Financial Institutions in developing a “customer centric” culture internally with keen attention on organizational adoption targets

• Worked with research firms (Matter, Hydrant, etc.) and industry analysts (Celent, TowerGroup, Forrester) in delivering consumer interviews, usability analysis and experience studies

• Created and maintain strong relationships with executives across our Financial Institution customers and Partners

• Cultivated business cases for pursuing potential marketing strategies within ClairMail, our partners and our market reach

Senior Product Manager, Mobile and Online Banking | Fidelity National Information Services (FIS)

December 2007 – November 2008

As the product owner for Mobile Banking, I focused on the globalization of FIS’ Mobile Commerce product strategy and delivery. Delivered a comprehensive Mobile Solution that was deployed domestically and abroad (EMEA + LATAM). I was also responsible for the tactical and strategic direction of the online banking channel, with a focus on driving our message to the top 1,000 banks in the US – with a micro-focus on how Financial Institutions can drive adoption.

• Responsible for P&L of $12 million and products generating more than $38 million in revenue

• Created first Web 2.0 online banking platform within FIS and introduced social marketing/new media as a innovative means of connecting with users

• Managed product life cycle from strategic planning to tactical activities – leveraging SDLC methodology

• Consulted on implementation methodologies for online banking and complimentary/third party applications (check imaging, CRM applications, wealth management, etc.)

• Specified market requirements for current and future enhancements of product portfolio thru market research supported by on-going visits with customers and industry experts

• Worked collaboratively with internal teams (primarily IT Development, Sales, and Marketing) through market requirements, product development and launch, sales enablement and positioning

• Developed and implemented a marketing strategy that paralleled Product Management and organizational objectives

• Served as Alliance Manager for partnerships and strategic relationships within the Product Group

• Lectured at user and industry conferences, leading panels or delivering speeches on topics as a leader and thought provoker in the market

• Facilitated RFP process products and deliver client facing presentations during business/technical proof of concepts

Consultant - Product Manager, Consumer Site Strategy | AutoTrader.com

September 2007 – December 2007

Prior to joining FIS, I joined AutoTrader.com for a small consulting/contracting project. Within this role, I was a visionary/strategist for the AutoTrader.com domain. As a consumer/shopper advocate, I partnered with internal practitioners to develop a compelling shopping experience within our online marketplace. I was a thought provoker, leader and corporate missionary delivering best-in-class, online strategies and an enduring brand position.

• Generated multiple projects through the SDLC and AutoTrader.com’s own Enterprise Project Lifecycle (EPL)

• Delivered social marketing platform, MyAutoTrader, in an effort to deliver a customized experience for repeat shoppers

• Contributed to the prioritization and development of appropriate solutions that deliver a positive shopper experience while achieving established business objectives

• Developed, monitored and enforced consumer site integrity by continuously aligning revenue objectives and shopper needs

• Gained input from IT, business stakeholders, other product managers, Experience Design Practice, Marketing and Dealer Services to aid in proper definition of solutions

• Identified research needs (this includes strategic planning, concept testing, usability testing, execution testing and more)

Marketing Process Manager, Strategic Initiatives | NetBank, Inc.

February 2001 – September 2007

Within this role, I served as the company’s Marketing Process Manager focusing on branding and product marketing initiatives and enhancements within Marketing, Sales, Customer Service and Bank Operations. I was also an organizational leader concentrating on Customer Experience/Relationship Management and developing methodologies impacting service and sales within various verticals of the organization. Responsible for reporting and analytics funnel that drove business decisions and practices driven by executive and C-level managers. Finally, the product owner of NetBank.com – analyzing site functionality, traffic and how we position the space as a “best in show” among our competitors: largely driven by external factors and benchmarks.

• As Product Development Manager, I managed product and service creation, enhancement and delivery

• Deployed targeted marketing and sales campaigns focused on diversifying customer portfolio

• Managed aspects of the corporate brand, NetBank, Inc., relative to our positioning and approach in the market

• Helped deliver the first Mobile Banking solution via WAP and text message (c. 2001)

• Worked to migrate organization approach to Web 2.0 philosophies within Financial Services

• Collaborated with business line managers to develop relevant and measurable KPI’s tied to the department’s operational capacity

• Developed sound and innovative recommendations for eCommerce, online promotions, content and tactics to integrate improved online experience and functionality

• CRM Practitioner - ensure NetBank.com virtual store (Marketing site, multi-product account application form and secure bank site) and back-end fulfillment processes were optimized for sales and customer experience

• Analyzed site functionality, usability and traffic patterns, and channel throughput encompassing the application, approval, and funding processes

• Publish internal research/analysis on eCommerce logistics and online marketing/sales strategies

• Responsible for the design, development and implementation of enhancements to online marketing related processes

• Created alternative channel integration with focus on ease of business and increased sales

• Engineered and managed projects for Marketing, Sales and Customer Service leveraging 6 Sigma and other process improvement methodologies

• Accountable for vendor relationships and strategic alliances for Compliance, Marketing and Bank Operations

• Introduced and moderated customer segmentation model – linking customer value and depth of relationship to service and pricing

• Served as Public Relations liaison for C-level managers, Legal Counsel and Board of Directors

• Supervised corporate-wide initiatives for improving ease of business, voice of customer and Keynote/Gomez Scorecard projects

Memberships

Atlanta Interactive Marketing Association (AIMA)

Customer Relationship Management Association (CRMA)

Technology Association of Georgia (TAG)