Debbie Barden

Manage multiple product lines for this industry-leading manufacturer and direct marketing company which sells safety, security and identification solutions to the manufacturing, construction, healthcare and education markets. Work closely with database and sales teams to achieve $25 million in annual product sales. Responsible for all strategic, tactical and operational aspects of marketing. Marketing strategies include catalog, solo direct mail, e-mail & web marketing, search engine marketing, press releases, and white papers.

• Promoted to Regional role with responsibility for Asset Identification Product Line for 3 companies. In addition to setting the strategic direction for this $9.7 million line, responsible for new product development, assist in company acquisition opportunities, global channel management and overall P&L.
• Created the Global New Product IntroductionProcess and implemented for five brands. Collaborated with individuals from multiple functional areas and locations of the organization. Key challenge was to design a comprehensive process and project management methodology which can be implemented enterprise-wide in coordination with SAP rollout.
• Launched “Web to Workbench” for Direct Marketing North America. This provided customers with a web-based turnkey design capability, streamlining proofing and order processing for custom products. Managed project from spec through product launch. Collaborated with Corporate IT Department. This line of online products represented 30% of annual internet sales.

Created the marketing department and strategy that branded this start-up as the leading online source for recruitment advertising and job posting management services. Marketing initiatives supported the job board development and management of over 1000 individual, online job boards for professional and trade associations, publishers, newspapers, and entrepreneurs. This vast network of job boards were part of an advanced job distribution service – JobTarget OneClick – a one-stop research and job posting solution. Implemented strategy targeting employers and recruiters to utilize this posting technology for all of their recruitment needs.

• Hired and managed marketing team responsible for cross- promotional marketing strategy which included trade shows, e-mail marketing, e-newsletters, webinars, PR, social media, display advertising, and corporate branding.
• Responsible for conceptualizing and implementingmarketing strategy not only for JobTarget to sell its job board and OneClick technologies, but also for each individual job board to sell job postings to their target audience. This meant multiple marketing plans and many different marketing tactics for numerous industry types.
• Developed and implemented all aspects ofaffiliate program with Society for Human Resource Management (SHRM) for the 2009 Job Board Savings Book (www.jobboardsavingsbook.com). Sold hundreds of job board listings that paid for this directory-style coupon book of job boards. The savings book was designed to give JobTarget Partners’ job boards exposure to over 250,000 HR professionals through print, email, and e-newsletter distribution of the savings book.