Al Shaikh 724 North West Knoll Drive #317 • West Hollywood, CA 90069

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Award-winning product director

Qualifications

• Experienced in leading numerous successful social networking projects and web sites for both start-ups and Fortune 100 companies

• Proven track record of increasing rev­enue and web site growth via strategic planning, product develop­ment, and technology

integration

• Successful product manager that efficiently addresses critical prob­lem areas within projects and delivers positive results

• Highly experienced in team management, relationship building, and creative col­laboration with digital media profes­sionals

• Proven ability to improve product design and visitor conversion through careful analytical testing (A/B and MultiVariate)

Areas of Expertise

Product plan­ning and management, user experience, SCRUM, social networking, SEO/SEM, viral marketing, e-mail marketing, quality assurance, and web analytics

Awards

• 2009 Webby Honoree in the Politics Category for CrashTheParties08.com

• 2008 Webby Honoree in the Celebrity/Fan Category for Entertainment.Sitv.com

• 2005 James E. Burke “Bellring­er” Interactive Marketing Excellence Award for E-mail–based Relationship Marketing

• 2005 Platinum Level eHealth­care Leadership Award for Best Special Effects in the Consumer Category
  
  

Professional Experience

Consulting – Los Angeles, CA 05/2008–Present

Product Management Consultant, Foodist Colony (Public Beta)

Provided SEO and usability recommendations for FoodistColony.com. Recommendations included methods to drive local search traffic, segmented by cities, to gain a foothold in the highly competitive directory market.

Product Management Consultant, Make Studios

Responsible for Internet architecture and development of a customized imple­mentation of WordPress designed to increase SEO and customer conversion for MakeMeaning.com.

Key Accomplishments:

• Implemented a highly optimized content management system to drive increased targeted traffic and conversion

• Increased lead generation and customer acquisition via the online channel in just 4 months

Product Management Consultant, DECA Entertainment

Responsible for the design and implementation of the Mob Justice Facebook applica­tion, which is currently in private beta.

Key Accomplishments:

• Provided strategic expertise to help drive design, development, adoption, and usage of Facebook applications

• Created detailed product requirement documents, use cases, wire frames, and prototypes that clearly defined requirements for all departments

• Managed a team of highly talented web developers, system administrators, and graphic designers to deliver a strong product on schedule and within budget

• Conducted ongoing competitive analysis, web analytics, and SEO

SiTV – Los Angeles, CA 10/2006–04/2008

Executive Director of Product Development

Led the product direction, design (functional), and technical implementa­tion of all interactive initiatives within the SiTV network, including social networking site builds, CRM programs, and viral marketing campaigns.

Key Accomplishments:

• Led product planning and implementation of all SiTV web properties using current best practices, consumer needs, technology trends, and predictive business models

• Pro­moted from director to executive director in late 2007

• Responsible for multiple major site launches:

• CrashTheParties08.com BeOnVcast.com

• Entertainment.Sitv.com LuvCarmen.com

• Jammin.Sitv.com LatinoLaughFestival.com

• Successfully hired, organized, and managed multiple internal and exter­nal interactive teams working on projects with a combined budget of $3.5 million (6 direct reports, 8 indirect reports)

• Responsible for the fusion of on-air and online efforts to enhance marketing effectiveness and cohesiveness

• Launched multiple co-branded initiatives with partners such as Verizon, Volk­swagen, Gibson, Voto Latino, and MySpace

• Incorporated SEM, SEO, and CRM campaigns that resulted in a 500%, 1-year increase in SiTV.com user participation, brand awareness, and web traffic

• Managed all social networking marketing integration, promotion, and strategies, using various portals, including MySpace and Facebook

• Led site optimization and user conversion enhancements for all major web projects, including the use of advanced mouse tracking software to eliminate any design or development obstacles

IMC2 Advertising Agency – New York City, NY 09/2004–10/2006

Interactive Account Executive (New Media Strategy and Analytics)

Successfully di­rected multiple interactive projects and media placements for a variety of advertising clients. Set strategy and planned the execution of high-profile digital initiatives for Johnson & Johnson and Pfizer.

Key Accomplishments:

• Oversaw all aspects of interactive account strategy, including marketing, busi­ness intelligence, strategic operations, account profitability, and communications

• Successfully comanaged the Agency-of-Record business on the Johnson & Johnson PROCRIT account, totaling over $2.5 million annually, while overseeing all aspects of online consumer and professional marketing activities

• Enhanced the New York Business Intelligence and Analytics practice by building strategic frameworks, marketing analytics, metrics, SEO/SEM, and competitive intelligence reporting

• Managed and optimized an extensive eCRM campaign with multiple segments for individuals facing or undergoing cancer treatment

Photo Publishing Group – New York City, NY 03/2002–09/2004

Director and Founder

Managed the design, development, and production of Usefilm.com, a successful social networking site. The site was built upon the premise that user interaction and communication is paramount for long-term success.

Key Accomplishments:

• Created a custom-built social networking platform that supports 6 million an­nual unique visitors and displays 100 million targeted advertisements for compa­nies such as Nikon, Kodak, and Olympus

• Led all phases of site development from conception to completion, including wire frame creation, process flow mapping, platform selection, and test planning

• Designed and implemented various advertising strategies that increased rev­enue and visitor retention, including a CRM program that contacted users and channeled feedback into site improvements

Absolute.net Corporation – Los Angeles, CA 12/2001–12/2002

Interactive Product Manager

Managed multiple projects providing e-commerce platforms for a variety of clients.

Key Accomplishments:

• Enhanced customer relationships by increasing competitive advantages through the production of effective online marketing campaigns with limited budgets

• Contributed to the strategic direction and branding of numerous e-commerce projects

• Increased SEO across multiple clients to successfully gain market share against competitors in their respective niches

• Created a targeted set of test sites that monitored Google ranking algorithm changes and allowed customers to update their sites quickly and maintain their positions when algorithm changes were detected

Technology Implementation Experience

XHTML, CSS, MySQL, PHP, Ruby On Rails, Ajax, XML, Drupal, WordPress, .NET, MSSQL Server, Mongrel, Apache, Nginx, Memcached, Capistrano, Pound, Munin, Monit, MRTG, Cacti, Nagios, Red Hat, Ubuntu, Windows 2000 Server, GIT, SVN, TRAC, Basecamp, Excel, Click Tracks, Google Analytics, Hitbox, Omniture, Crystal Reports, Google Adwords, Google Optimizer

Education

Master of Business Administration, Marketing (1999)

Hofstra University, Frank G. Zarb School of Business – Hempstead, New York

Bachelor of Science, Biochemistry and Psychology (1996)

State University of New York at Stony Brook – Stony Brook, New York