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Adam Lee


1901 Manning Ave

Santa Monica, CA 90025


Summary of qualifications


Business Development

Identify growth opportunities and potential strategic partners for traffic and revenue.


Product Development

Develop specifications for new products/offerings to increase traffic and revenue based on industry trends.


Marketing

Develop customer retention programs. Create viral marketing programs online and offline. Maintain online advertising programs such as CPC CPM and CPA campaigns. Develop and maintain affiliate programs. Develop and maintain relationships with customers and strategic partners. Research growth opportunities and industry trends.

Professional experience


2007 - Present – Revver.com – Hollywood, CA

Director Business Development / Ad Ops

  • Managed and created proposals for incoming RFPs for video and advertising solutions.

  • Developed specifications for products to increase traffic.

  • Actively pursued potential distribution partners.

  • Managed relationships with content distribution partners and aided growth in traffic.

  • Created custom traffic and revenue trending reports and analyzed data to ensure that partners are growing in traffic and revenue.

  • Managed advertising CPMs to ensure maximum revenue from advertisers and third party backfill partners.

  • Managed payment process which included identifying fraudulent activity and handling suspensions.

  • Worked with Web Services to get new partners up and running using the Revver API.

  • Developed alternative advertising solutions for creators that did not like the existing ads.

  • Reported directly to Senior VP of Business Development and CEO.

  • Managed content team and oversee all business related to Revver.

2006 - 2007 – Internet Brands / CarsDirect.com – El Segundo, CA

Online Marketing Manager

  • Maintained PPC accounts across multiple verticals, such as automotive and real estate

  • Created over 400,000 keywords to add to each account.

  • Created new text ads and landing pages to increase click through rates and conversions.

  • Reported directly to Sr. VP of Marketing

  • Developed and analyzed ROI reports

  • Conducted A/B testing of landing pages

  • Developed traffic and advertising partnerships

  • Increased ROI by 30%

2005 - 2006 – Internet Gaming Entertainment (IGE.com) – Beverly Hills, CA

Affiliate Marketing Manager

  • Actively recruited affiliates

  • Grew affiliate network from 300 to over 2,000 affiliates.

  • Developed and created marketing creatives / ads

  • Maintained relationships with existing affiliates

  • Aided in ad buys on content sites

  • Aided SEM with keyword lists

  • Decreased fraudulent payouts by 80%

2003 – Present – Paper Street Teas – Northridge, CA (disclaimer, this is now a family run side business)

Co-Founder / Business Development / Product Development

  • Developed customer retention programs.

  • Performed product research and development to further the company through technology and improvements in the food and beverage industry.

  • Managed online promotions and advertising.

  • Developed and maintained monthly newsletters.

  • Created and maintained affiliate program.

  • Developed creatives for affiliates.

  • Managed affiliate network.

  • Developed press releases and partnerships to establish online presence.

  • Maintained CPC campaigns as well as some SEM and SEO.

  • Developed relationships and customers through social networks such as LinkedIn, Friendster, and MySpace as well as through message boards and blogs.

  • Developed and maintained company blog as a communication tool with customers

  • Developed wholesale relationships with small grocers and coffee/tea shops.

  • Developed relationships with competitors where we would refer customers to each other’s companies with the goal of increasing the tea drinking trend.

  • Manage web projects and keep up-to-date with the latest in design, ui enhancements and back-end technology to improve user experience.

  • Researched market for viability of new products, marketing initiatives and growth opportunities.

2001 - 2003 – The Camera House – North Hollywood, CA

Sr. Systems Administrator

  • Maintained systems and servers

  • Created custom reporting tools.

  • Developed intranet and internet website

  • Made technology purchasing decisions.

  • Migrated database from an old closed system to a more scalable database to handle growing company.

  • Maintained PBX phone system.

  • Managed inventory of over 1 million individually barcoded items.

1998 - 2001 - TicketClub.com - Irvine, CA

Systems Administrator

  • Installed and maintained computers for inhouse and remote users.

  • Reduced operational costs by decreasing the amount of down time per machine by proactively maintaining machines and network.

  • Aided in design and maintenance of new e-commerce site that increased sales by 45%

  • Helped develop marketing tactics that increased memberships by 36% per month.

  • Assisted in the IT financial planning and forecasting for nationwide expansion.

  • Developed and maintained relationships with outside developers for projects such as the custom email manager for newsletters and ticket deals.

  • Performed hardware and software upgrades across multiple locations.

  • Built custom machines to meet needs of staff.

  • Performed website usability and security testing.

  • Developed reports to analyze ticket sales, member turnover and cost analyses.

  • Reported directly to CTO.


Education


1996-2000 University of California at Irvine

Double major in Philosophy and Biology

Received BS in Biology


References


Available upon request.