VP / DIRECTOR COMMUNICATIONS & MARKETING

Senior Executive with 10+year career in developing and leading teams to create and implement strategic communications programs that achieve business and marketing objectives.

EXECUTIVE SUMMARY

PROFESSIONAL EXPERIENCE

Austin Edgington Communications, Belmont, CA                                                            1/2008 - Present

Independent Communications Consultant

Principle

Provide strategic planning and tactical execution for clients seeking to position themselves for success and achieve business objectives.

§  Created Facebook strategy and PR strategy for Ghost Writer, a television pilot in pre production, resulting in media coverage and 1000 new FB friends in one week.

§  Created brand and website for Zoom Sales & Marketing to create a cohesive & positive image

fleishman-hillard, Sydney, Australia                                                                                       6/2008 – 12/2008

$500M Global Communications Firm, Subsidiary of Omnicom

VP Technology Practice / Digital Business Unit Head

Charged with revitalizing practice, developing new business, and driving strategy for new and existing clients. Led tactical execution and strategic planning for Digital Business Unit. Trained, mentored, and oversaw the activities of direct reports; managed contractors and service providers.

§  Revitalized dormant technology practice with no visibility in the marketplace to grow revenues 10% in 6 months. Managed 3-5 direct reports, budgets – 500K +

§  Secured digital business opportunity, established public image, and raised awareness through integrated business development/marketing campaign.

 Fleishman-Hillard continued….                                                                                                                                                              Page 2…..

§  Crafted and managed strategic communication programs for AT&T, Sierra Wireless, Huawei, CSC, Serena Software and more.

Spiralgroup, san Francisco, CA                                                                                                   7/2006 – 5/2008

$1.5M Francisco based San public relations agency

VP/Director, New Business Development

Collaborated with CEO to create and execute a  lead generation program to penetrate Web 2.0 market. Provided public relations, social media and branding support as needed.

§  Acquired three new clients within three months with no prior leads: Snap.com, Zoom Systems, and Feedtext, a Philippine’s based SMS company.

§  Participated in day-to-day public relations activities as required

HOLLYWOOD BY THE BAY, San Francisco, CA                                                                                5/2001– 6/2006

Bay Area’s first networking firm connecting screenwriters with Hollywood professionals.

Director/ Founder

Managed day to day operations and held P&L accountability for the business. Produced and promoted 20+ networking events for screenwriters. Hired and managed 5 -20 staff per event.

§  Attracted attendance from 24 leading producers, agents, and instructors, including the chair of UCLA’s screenwriting department and an executive producer of “Everybody Loves Raymond”.

§  Escalated growth revenue by 50% with acquisition of Spec Script Marketplace

§  Designed and managed e-commerce website enabling attendees to purchase event tickets online.

mARCHFIRST, San Francisco, CA                                                                                                     8/1999 – 5/2001

Internet consulting company, spanning technology and market/branding.

Senior Account Manager

§  Helped establish new PR division in San Francisco, managed 3 direct reports, budgets to 500K

§  Led team to acquire ACT! Software as a new client, managed all day-to-day PR activity

BLUE COAT SYSTEMS, Sunnyvale, CA                                                                                              6/1997 – 7/1999

Formerly CacheFlow, the leader in application delivery networking.

Senior Public Relations Manager

§  Built PR dept, launched start-up to US and EMEA, positioned for successful IPO

NOVELL, San Francisco, CA                                                                                                              2/1995 - 5/1996

Supplier of interoperable Linux platform and integrated IT management software.

Senior Manager, Business Media

§  Worked closely with CEO Eric Schmidt to place his vision in WSJ, NYT, BusinessWeek, MSNBC, CBS Radio and more

Global Fluency, Palo Alto, CA

Public Relations – Marcom Agency                                                                                                       5/1993 –1/1995

Senior Associate

§  Managed PR & Marcom activity for B2C and B2B clients, created and executed the New Style of Working campaign for Kensington

Radio/TV Advertising Copywriter, sydney, Australia                                                                     3/1985 - 2/1993  

§  Recipient RAWARD for Best Station Produced Commercial                                                         

EDUCATION:        B.A., Drama, with coursework in Communications, San Francisco State University, CA, 1981. Intern at the Ann Brebner Talent Agency, S.F., 1982-83. Diploma in Direct Marketing, University of New South Wales, Sydney, Australia, 1986

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