Executive and Marketing Leadership in Manufacturing, Assembly, and Distribution firms in the Electronic Products, Fluid and Gas Handling, Security Hardware, and Software. Â· Drove turnaround restructuring, finance, and process improvement leading to growth and stability in a troubled distributorship. Â· Ethics and moral fiber created trust required to lead transition from exiting entrepreneur. Â· Contagious positive leadership led sales growth on a global level. Â· Flexible yet analytical approach to operational leadership improved production line efficiencies. Â· Small business work ethic and ambition successfully scaled a local presence to national status. Â· Charisma and positive attitude created Business development on a global level.
An accomplished team player and leader with the unique ability to work successfully within family and public businesses, my unique value proposition is driving success in technical product organizations with revenues between $5 and $40 million.
LESAGE BUSINESS ADVISORS CA 2008 to Present
(Defining and Driving Strategy, Vision & Growth from within the Management Team.)
Principal (Staying involved during transition)
Â· Contract President for a floundering aviation component repair facility. Created stability in less than 90 days. Â· Fill role of interim Sales Leader and Advisor to OC business. Â· Regular participation in Angel, VC, and PE capital formation processes. Â· Maintain a large and responsive network of respected Southern California business leaders. Â· As Board member and Governance Chair, recruited Board members to a non-profit. Â· Client successes have occurred in Defense Depot Repair, Wire & Cable Mfg, Medical Device (2), Video Acceleration, and Health & Beauty.
AMANO CINCINNATI, INC., Yorba Linda, CA 1998 to 2007
($40M publisher of software and manufacturer of hardware for time based revenue and cost data systems.)
Manager, Global Sales and Special Projects Reported to the Executive VP
Â· Hired as Branch Manager. Â· Advanced to Global Sales and International Trade Compliance Manager. Â· Successfully grew sales year after year up to 18%. Â· Personally brought in over $1.5 million in new sales opportunities. Â· Encouraged team to penetrate and establish sales in new channels via new customers. Â· Key participant in Global Corporate-wide product development. Â· Responsibilities moved to Japan when above product production was sourced in China.
TRIGON ELECTRONICS, INC., Orange, CA 1995 to 1998
(A $3M Manufacturer of telephone entry control systems sold through security and communications distributors.)
General Manager Reported to the President and Owner
Â· Successfully transitioned leadership from the aging owner as he withdrew from the firm. Â· Recruited and managed a nationwide network of Manufacturers Representatives. Â· Market creation on a national level increased annual sales 30%. Â· Managed Sales, Product Line, Technical Support, and IT functions while guiding the Engineering, Manufacturing, and Purchasing Managers.
RANDY J. LESAGE PAGE 2 OF 2
FRAME, INC., Fullerton, CA 1987 to 1995
(Manufacturer of electronic access control systems for sale to security distributors nationwide.)
Director of Marketing Reported to the President and Founder
Â· Successful restructuring, repositioning and branding of this firm following a near fatal takeover attempt by the firm’s sole customer. Â· Scaled customer base to 10 and quadrupled sales to $2MM. Â· Enhanced brand equity on a national scale though the creation and implementation of creative sales and marketing activities.
INDUCTIVE COMPONENTS & CRYSTALS, INC., Stanton, CA 1990 to 1991
(Distributor of electronic components employing twelve with sales over $2 million. Accounts were OEMs worldwide.)
General Manager – Turnaround Reported to the Owner and Board of Directors
Â· Successfully led the recovery of this financially troubled distributorship while setting corporate direction, policies, procedures, and controls. Â· Converted a negative book value of -$500K to an exit transaction value of $60K. Â· Reduced costs while improving efficiencies and sales to achieve a positive cash flow that included the restructuring of $180,000 in short term debt.
MACRO MARKETING, CA 1983 to 1987 (Marketing and Management Consulting practice. Client industries varied from voice recognition technology to food service.)
Marketing and Management Consultant
Â· Responsible for the writing of business plans, the design of consumer research, and an award winning promotion that that drove positive results of a nationwide sales team of 400. Â· Management projects included assembly line planning that boosted production 70%, and coaching a client through collecting dangerously past due receivables of $75,000.
WEISER FALCON LOCK, Huntington Beach, CA 1981 to 1983 ($115MM Manufacturer of commercial and security building hardware.)
Â· Lead a team of 6 specialists in Advertising and Promotion. Direct control of Ad Agency in both Film and Print Media. Â· Properly controlled a $2MM expense budget. Â· Created exceptionally successful promotional programs.
JABSCO PRODUCTS (ITT) , CA 1972 to 1981 ($20+MM Manufacturer of recreation and industrial fluid handling components)
Product Line Manager
Â· Developed product strategy in annual business planning. Rolled out 9 new products in one year. Coached and coerced manufacturers representatives across the nation. Â· Customers were all levels of government law enforcement and safety managers
EDUCATION, MILITARY, MEMBERSHIP, AND COMPUTER SKILLS Â· BA, Marketing Management, California State University at Fullerton 1983 Â· U.S.A.F., Ground equipment, Supply specialist, and Shop Manager; honorable discharge. Â· Former Member, Forum for Corporate Directors, Education Committee, GKC Subcommittee Chair. Â· Effective Boardroom Leadership Training, UCI Certificate 2008 Â· Highly competent computer user and sometimes coach; MS Office, Filemaker, Canvas,