Professional Experience

A.H. Belo Corporation, Dallas, TX, 2006 to Present

Product Manager, Belo Interactive

• Diversify revenue channels for media company by developing and implementing market strategies for vertical markets

• Develop new online product offerings, including software, for recruitment industry.

• Utilize collaboration and management skills to develop marketing and sales programs for multiple markets.

• Manage vendor and partner relationships.

Marketing Consultant, WFAA-TV

• Spearheaded online marketing effort to improve performance of niche web site, effectively doubling page views and increasing value for sponsors.

• Analyzed effectiveness of on-air promotions and lead efforts to enhance allocation of marketing resources.

Marketing Consultant, Belo Interactive

• Formulated business case for new customer data management project, including analysis of current trends, system requirements, and financial impact.

• Led pilot to improve web site registration process, capturing 50% increase in registrations and 50%+ increase in valuable data collected during registration process.

Marketing Consultant, The Dallas Morning News

• Created targeted marketing campaigns for three sales channels (Direct Mail, Single Copy and Internet) based on customer data and segmentation analysis.

• Increased single copy sales by over 200% and improved online sales by 35% through site optimization and web media improvements.

• Launched grass roots public relations campaign to promote new web site for consumer-generated media, utilizing tactics such as email blasts, small events and direct mail.

Capgemini Consulting – Global Marketing Team, San Francisco, CA; Washington, DC; New York, NY, 1999 to 2006

Associate Director, Global Market Analyst Relations

• Utilized strategic insight and management skills to build and execute analyst outreach programs for five key business units, improving company’s market share and fiscal performance.

• Instrumental in capturing leadership position in IDC’s and Gartner’s evaluations of Supply Chain and CRM Service Providers and elevated company reputation by promoting Capgemini’s differentiators and client successes.

Assistant Director, Global Market Analyst Relations

• Built strategic communications program to improve analyst awareness for each business unit and contributed to the doubling of Capgemini’s coverage in published analysts reports from 1999 to 2002.

• Played a vital role in development and introduction of new analyst relations program, and recruited personnel to support and enhance team efforts.

Earlier experience:

TSI Communications – New York, NY, 1998 to 1999

Public Relations Account Executive

• Media Relations

• Account Management

Marriott International, Inc. – Senior Living Services, Washington, DC, 1996 to 1998

Marketing and Public Relations Consultant

• Event Management

• Direct Mail

• Collateral Development

Insight Entertainment – Nashville, TN, 1995 to 1996

Director of Public Relations

• Investor Relations

• Media Relations

Flint Poston & Associates – Washington, DC, 1993 to 1995

Assistant Editor

• Government Relations

• Desktop Publishing

Education

Master of Business Administration (MBA) ~ Marketing Emphasis

University of California at Berkeley, Walter Haas School of Business

BA, Political Science

University of Kentucky, Lexington, KY