Jeff Amerongen
12100 Valleybrook Drive
Richmond, Va. 23233
Cell (214) 277-4430
Summary of Qualifications
Over 11 years of Retail Sales and Purchasing experience in a variety of industries, including Apparel, Catalog, Electronics and e-commerce. Retail Merchant and Salesman with strong negotiating and relationship building skills. Specialized talents include: Ad Planning, Assortment Planning, Competitive Analysis, Merchandising strategies, Open to Buy Management, Product Evaluation and Vendor Relationship Management.
Professional Experience
CIRCUIT CITY, Richmond, VA 2007 to 2009
Senior Category Manager: Audio/Video, New Business Development, and 3rd Party Distribution and Fulfillment
· Responsible for Managing team of 3-5 associates and categories ranging from $20-$80M
· Increased Distribution Partners by 450% and product assortment by over 10,000 items
· Created, Negotiated, and Maintained Vendor Contracts with 3rd Party Vendors
RADIO SHACK, Forth Worth, TX 2006 to 2007
Senior Buyer: Digital Imaging, responsible for Digital Cameras, Camcorders, Printers and related accessories.
· Managed 137 Million Dollar Business in 4,500 Company Owned Stores and 2,500 Franchise Stores.
· Increased turn by 29% and decreased on-hand inventory by 19%.
· Reduced product assortment by 50% while increasing sales by 21% over previous year.
· Conceived and implemented Demo, End of Cycle Camera, Camcorder and Printer Strategy.
LIGHTHOUSE MARKETING, Frisco, TX 2004 to 2006
Manufacturer’s Representative: All Retail Accounts in Texas, Oklahoma, Arkansas and Louisiana. Represented Panasonic, Charbroil, Masterbuilt, Kingsford, Hyundai, Norcent, Papermate and a number of lesser known emerging product lines.
· Increased Retail Partners by 75%.
· Grew business by 840% year-over-year in the territory.
LIGHTHOUSE MARKETING, Vancouver, WA 2002 to 2004
Manufacturer’s Representative: All Retail Accounts in Oregon and Washington. Represented Apex, Bladez, Canon, Daewoo, Envision, Koss, Memorex, Panasonic, Sylvania/SVC and a number of lesser known emerging product lines.
· Increased Retail Partners by 25%.
· Grew business year-over-year by 250%.
800.COM, Portland OR 2001 to 2002
Buyer: Memory, Blank Media, Media Storage, Headphones, A/V Cables, Surge and Clean Power Products, Batteries, Antennas, Cleaning and Repair Products, Remote Controls, A.V Furniture, Satellite Accessories, Camera and Camcorder Accessories.
· Increased retail sales by 22% and product assortment by 30%.
· Designed Accessory Gateway Pages that increased accessory attach rates by 47%.
· Managed inventory levels of up to $1.5M.
· Negotiated return of $40K in inherited non-productive inventory.
· Increased inventory turns by 50%.
AMAZON.COM, Seattle, WA 1999 to 2001
Buyer: Portable Audio, Telecommunications, Clock Radios, GPS, Two-way Radios, Radar Detectors, Media Storage, Headphones, Home Audio Cables, Electronic Musical Instruments and Batteries.
Planner: SOHO Hardware, SOHO Consumables, Computer Peripherals and Computer Accessories.
· Grew business by 45% year-over-year. (FY 99-00)
· Increased product assortment by 458%.
· Raised product margins by 50%.
· Supervised support staff of 7 people.
· Managed inventory levels of up to $8M.
· Produced sales and inventory forecast – monthly, quarterly and seasonally.
· Integral part of ad planning and sell through forecasting.
· Improved inventory turns while reducing customer back orders.
· Responsible for assortment planning and product transitions.
· Successfully launched new products and technologies.
EGGHEAD.COM/Surplus Direct/Surplus Auction, Vancouver, WA 1997 to 1999
Buyer: Accessories, Cables, Console Game Hardware, Consumables, Input Devices, Media, Speakers, Surge and UPS for 3 Separate Divisions (Surplus Auction, Surplus Direct and Egghead.com).
· Managed growth from $250K in fiscal 1997 to $8M period ending fiscal 1999. On track to achieve sales in fiscal 2001 of $13-15M.
· Sourced and evaluated new, distressed, overstock and refurbished merchandise to attain optimum product mix within all 3 divisions.
· Maintained win-win relationships with over 800 vendors.